Marketing Content Specialist

Thornton Gregory; Greater London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Thornton Gregory is seeking a Content Marketing Executive in London for a hybrid role, focusing on B2B and B2C tech storytelling within FinTech and RegTech spaces. You will craft content across blogs, social media, newsletters and whitepapers, while creating multimedia assets and coordinating a content calendar.

The role emphasizes SEO-driven content, cross-functional collaboration with sales, and development of sales enablement materials.

Qualifications

• 2+ years of content marketing experience, preferably B2B.
• Proven SEO knowledge and related tools.
• Strong communication, creativity and attention to detail.
• Experience with WordPress and active LinkedIn presence.

Responsibilities

• Develop engaging short- and long-form content for blogs, websites, social media, newsletters, whitepapers, and more.
• Create multimedia assets like graphics and infographics to enhance storytelling across channels.
• Plan and maintain a content calendar for consistent audience engagement.
• Collaborate with sales and business development to align messaging.
• Drive content-driven campaigns targeting audience segments for inbound leads.
• Optimize content for search engines using SEO strategies and tools.
• Create sales enablement materials such as case studies and presentations.
• Monitor, analyze, and report on the effectiveness of content campaigns.

Skills

SEO

WordPress

LinkedIn

Content strategy

Analytics

Communication

Tools

Google Analytics

SEMrush

WordPress CMS

Job description

Content Marketing Executive (B2B & B2C Tech)

*You must have the right to work in the UK*

WE NEED CANDIDATES TO COME FROM : Tech, FinTech, and RegTech, Insurance, Medical etc.

Are you a Content Marketing Executive who is a creative storyteller with a knack for driving meaningful engagement? Do you thrive in crafting high-quality content that resonates across diverse platforms? If so, we’re looking for you!

My client is working on innovation within the Fintech space by delivering transformative solutions that set new standards in KYC and AML. To amplify this mission, we need a dynamic Content Marketing Executive to join their team in London.

What You’ll Do:

• Develop engaging short- and long-form content for blogs, websites, social media, newsletters, whitepapers, and more.
• Create multimedia assets like graphics and infographics to enhance storytelling across channels.
• Strategically plan and maintain a content calendar for consistent audience engagement.
• Collaborate with cross-functional teams like sales and business development to align messaging.
• Drive content-driven campaigns targeting specific audience segments, focusing on inbound lead generation.
• Optimise content for search engines through advanced SEO strategies and tools.
• Create impactful sales enablement materials such as case studies and presentations.
• Monitor, analyse, and report on the effectiveness of content campaigns.

What We’re Looking For:

• 2+ years of experience in content marketing, preferably within B2B sectors. Relevant B2C experience in Tech, FinTech, or RegTech will also be considered.
• Proven skills in SEO optimisation strategies and tools.
• Exceptional communication, creativity, and attention to detail.
• Strong organisational and time-management skills.
• Data-driven approach with the ability to extract actionable insights.
• Experience with WordPress.
• Active presence on LinkedIn.
• SEO and PPC certifications.

Location:

Hybrid role with our clients office in London.