Marketing Content Specialist

GTS Group Ltd; Greater London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a talented Content Marketing Specialist to drive brand awareness and engagement through impactful content. This role involves developing content strategies, creating compelling materials like blogs and case studies, and optimizing web content for SEO to enhance visibility. You'll collaborate with cross-functional teams and leverage analytics to refine content performance. If you have a passion for writing and strategy and want to make a significant impact in a fast-growing AI-assisted SaaS company, this opportunity is perfect for you. Join a dynamic team dedicated to shaping the future of telematics technology!

Benefits

Competitive salary

Flexible working arrangements

Innovative working environment

Opportunity for growth in a fast-paced company

Qualifications

• Proven experience in content marketing, preferably in a SaaS or tech-driven industry.
• Strong writing, editing, and proofreading skills tailored for diverse audiences.

Responsibilities

• Develop and implement content strategies that enhance brand recognition.
• Produce blogs, case studies, and webinars targeting fleet market decision-makers.

Skills

Content Marketing

SEO

Writing and Editing

Data Analysis

Collaboration

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Google Analytics

Content Management Systems (CMS)

Social Media Platforms

Job description

Direct message the job poster from GTS Group Ltd

Job Advert: Content Marketing Specialist

Location: London

About Us:

Cutting-edge AI-assisted SaaS company providing innovative telematics solutions for some of the UK’s leading fleet businesses. Our solutions are designed to significantly reduce accidents, optimise fleet operations, and cut costs. As we continue to grow and impact the industry, we are looking for a talented Content Marketing Specialist to join our dynamic team and help elevate our brand through engaging, results-driven content.

The Role:

We are looking for an experienced and creative Content Marketing Specialist to develop and execute content strategies that drive brand awareness, foster audience engagement, and support lead generation efforts. This is an exciting opportunity for someone with a passion for writing, strategy, and marketing to make a tangible impact on our business.

Key Responsibilities:

1. Develop and implement a content strategy that enhances brand recognition and engages target audiences.
2. Support lead generation through compelling content that aligns with business goals.

Website Content:

1. Plan, write, and optimise content for key web pages with a strong focus on SEO, user experience, and conversion optimisation.
2. Collaborate with cross-functional teams to ensure the website communicates value propositions effectively.

Content Creation and Management:

1. Produce a variety of content, including blogs, case studies, white papers, webinars, and product guides, targeting decision-makers in the fleet market.
2. Establish and maintain a content calendar aligned with sales goals, product launches, and ongoing campaigns.
3. Oversee the creation of visual content (e.g., videos, infographics) to complement written assets.
4. Conduct keyword research and implement on-page SEO best practices to drive visibility and improve search rankings.
5. Regularly audit and optimise existing content to ensure it remains relevant, high-performing, and aligned with business objectives.

Collaboration & Stakeholder Management:

1. Work closely with internal teams, including marketing, sales, and product, to align content with broader strategies, campaigns, and events.

Thought Leadership & Industry Influence:

1. Create thought leadership content that positions the company as a key voice in the vehicle technology space.
2. Identify opportunities for pitching articles, guest blogs, and case studies to industry publications and websites.
3. Collaborate with the wider team to identify and pursue partnership or sponsorship opportunities (e.g., events, webinars, podcasts) to strengthen industry influence.

Content Performance & Analytics:

1. Track, measure, and report on content performance using tools such as Google Analytics, social media insights, and CRM data.
2. Regularly provide actionable insights and recommendations to optimise engagement, lead generation, and brand authority.

Key Skills and Experience:

1. Proven experience in content marketing, preferably in a SaaS or technology-driven industry.
2. Strong writing, editing, and proofreading skills with an ability to tailor content for different audiences and formats.
3. Solid understanding of SEO and content optimisation best practices.
4. Experience with content management systems (CMS), Google Analytics, and social media platforms.
5. Ability to analyse data and derive actionable insights to improve content performance.
6. A collaborative, proactive, and creative mindset, with strong organisational skills.

What We Offer:

1. Competitive salary and benefits package.
2. Flexible working arrangements.
3. An opportunity to join a fast-growing company at the forefront of AI-assisted fleet solutions.
4. A supportive, innovative, and engaging working environment.

If you're a passionate content marketing professional with a flair for creating impactful content, we'd love to hear from you. Apply now to help shape the future of telematics technology!

How to Apply:

For immediate consideration, please send your CV and contact details to [e-mail].