Marketing Communications Lead

Principality Building Society; Cardiff; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Flexible working

Hybrid work schedule

Great benefits

Job summary

Principality Building Society in Cardiff is seeking a Marketing Communications professional to develop and deliver the business contact strategy and industry campaigns across channels. You will plan, deliver and optimise customer communications, report performance, and provide consultancy on best practices.

The role requires experience in email or direct mail development within a regulated financial services environment.

Qualifications

• Experience across multiple channels with email or direct mail 121 development.
• Understanding of regulatory framework in financial services.
• Strong communication and influencing at senior levels.

Responsibilities

• Develop and deliver business contact strategy and industry campaigns.
• Plan, deliver and optimise customer communications across channels.
• Report performance and identify improvements in communications activities.
• Provide consultancy on business communications best practices.

Skills

Email marketing

Direct mail

Campaign management

Stakeholder management

Agency management

Financial services marketing

Education

Marketing qualification

Tools

Dot Digital

Microsoft Office

Job description

Within this truly dynamic position you will be responsible for the development and delivery of the business contact strategy and/or industry campaigns across all channels for your specific area. You will manage the planning, delivery and optimisation of customer communications to meet channel, product, brand and business plans. The ideal individual must have experience of delivering email or direct mail communications including an understanding of 121 communication data best practices. You will be accountable for the development and production of marketing communications. This includes identifying objectives and evaluation mechanisms for all communication activities, reporting on performance against these measures and identifying opportunities for improvements. Working closer with internal stakeholders, you will also provide consultancy and advice to the broader business on business communications best practice., A place to belong with an award-winning employer that values inclusion and wellbeing:

• Flexible working - a hybrid approach with at least 8 days per month in the office.
• Collaborative culture - an encouraging environment where your ideas can make a real impact.
• Great benefits - supporting your physical, mental and financial wellbeing.
• The candidate will have experience across a number of channels, one of which must include experience in either email or direct mail 121 communication development.
• Good understanding of regulatory framework within financial services.
• Needs to be a good communicator and have the ability to influence and negotiate at a senior level
• Proficient in Microsoft Office Suite and 3rd Party Email platform (like Dot Digital).
• Commercially astute business manager with strong marketing experience, preferably within financial services.
• Delivery and evaluation of communications activities and marketing campaigns demonstrating a commitment to improvement in the use of communication tools and working efficiently and effectively.
• A track record in tracking communication campaigns through to converted sales.
• Demonstrable experience of managing external creative communications/development and media agencies on a day-to-day basis.

It would be helpful if you also have:

• Experience in financial services or another regulated environment.
• An understanding of the financial services regulatory framework.
• Experience across several marketing channels, including digital, SEO or PPC.
• A relevant professional marketing qualification.

At Principality, we want you to feel welcome from the moment you join us. You'll be part of a friendly, supportive culture where people are encouraged to be themselves, do meaningful work and feel connected to our purpose, our customers and the communities we serve.

Cardiff | Hybrid | 35 hours per week | From £35,000 DOE Shape communication that make a real difference to our members