Marketing Communications Executive

Confidential

Manchester, Salford

Hybrid

GBP 36,000 - 48,000

Full time

11 days ago

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Benefits offered by this job

Competitive salary

25 days holiday

Pension with matched contributions

Discretionary bonus

Share schemes

Health plan

Onsite gym

Family leave

Travel loan

Bike loan

Employee assistance

Job summary

AJ Bell is seeking a Marketing Communications Executive to join our Marketing team in Manchester. You will drive multi-channel campaigns across email, social, web and events, turning ideas into delivery with data-driven improvements.

You’ll work with Marketing, Sales, Product, Investments and Technical teams, using CRM and automation tools to personalise communications, optimise journeys and report on performance. Hybrid working with 50% office time.

Qualifications

Experience delivering multi-channel marketing campaigns.
Experience using CRM/marketing automation platforms.
Strong written and verbal communication for different audiences.

Responsibilities

Plan and deliver integrated marketing campaigns across channels to raise adviser awareness and engagement.
Create targeted email campaigns and nurture programmes using HubSpot.
Develop audience segmentation and personalisation for relevant communications.
Create engaging social media content on LinkedIn, YouTube and X.
Develop and optimise adviser-facing webpages, landing pages and digital content.
Support webinars, events and adviser initiatives promotion.
Analyse campaign data to identify opportunities and improve performance.
Conduct A/B testing and use insights to optimise campaigns.
Produce reporting and present clear recommendations to stakeholders.
Collaborate with Design and Distribution to maximise reach and impact.

Skills

Multi-channel marketing

Email marketing

HubSpot CRM

Campaign management

Audience segmentation

Content creation

Analytics

Social media management

A/B testing

Stakeholder collaboration

Tools

HubSpot

Job description

Job Description

We're looking for a Marketing Communications Executive to join our Marketing team and help shape how financial advisers experience AJ Bell. You'll create clear, engaging campaigns that help advisers understand our proposition, connect with AJ Bell and ultimately help more people feel good about investing.

It's a varied, hands-on role where you'll work across email, social media, web, CRM, webinars and events, taking campaigns from idea through to delivery and using data and insight to continually improve their impact.

What does the job involve?

Working with colleagues across Marketing, Sales, Product, Investments and Technical, you'll:

Plan and deliver integrated marketing campaigns that drive adviser awareness, engagement, leads and registrations.
Create targeted email campaigns, nurture programmes and automated customer journeys using HubSpot.
Develop audience segmentation and personalisation to make our communications more relevant and effective.
Create engaging social media content across LinkedIn, YouTube and X, working with internal experts and external contributors.
Develop and optimise adviser-facing webpages, landing pages and digital content.
Support the promotion of webinars, events and other adviser initiatives.
Use campaign, CRM, website and social data to understand what's working and identify opportunities to improve performance.
Use A/B testing, behavioural insight and audience data to test ideas and optimise campaigns.
Produce reporting and performance insight, turning data into clear recommendations for stakeholders.
Work closely with our Design and Distribution teams to maximise the reach and impact of campaigns.
Use AI-powered tools, including Microsoft Copilot, to support research, planning, content creation, reporting and optimisation.
Make sure marketing activity is accurate, high quality and delivered in line with AJ Bell's governance, regulatory and Consumer Duty requirements.

What are we looking for?

We're looking for someone who enjoys combining creativity with data and has experience delivering marketing activity across a range of channels.

You’ll have:

Experience delivering multi-channel marketing campaigns.
A good understanding of campaign management, audience segmentation, lead generation and performance measurement.
Experience using CRM and marketing automation platforms, ideally HubSpot.
Experience working with social media platforms such as LinkedIn, YouTube and X.
Strong written and verbal communication skills, with the ability to create clear, engaging content for different audiences.
An analytical mindset and the ability to turn campaign data into practical recommendations.
Strong organisation and attention to detail, with the ability to manage multiple priorities and deadlines.
The confidence to build relationships and work collaboratively with stakeholders across the business.
An interest in using technology and AI to find smarter and more effective ways of working.

Experience with HTML and content management systems such as Drupal would be useful, but isn't essential.

If you're a marketer who enjoys creating great campaigns, experimenting with new ideas and using insight to make them better, we'd love to hear from you.

About AJ Bell

At AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life.

We're one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors.

Today, over 762,000 customers trust us to manage more than £121.5 billion of assets. By continually striving to make investing simpler and more accessible, we’re helping more people take control of their financial futures.

We're proud to be recognised as one of the UK's Best 100 Companies to Work For for six consecutive years, and a Great Place to Work in 2025 and 2026, a reflection of our supportive and collaborative culture.

What we offer