Programme Manager Customer Marketing Transformation (FTC)

AJ Bell Management Limited

Greater London

On-site

GBP 90,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Salary from £90,000

27 days holiday

8% Pension with matched contributions

Discretionary bonus scheme

Share schemes (including free shares)

Job summary

AJ Bell is recruiting a Programme Manager, Customer Marketing Transformation, to lead and deliver strategic initiatives across marketing, digital, data, technology, and operations. You will manage multi-workstream programmes with governance, budgeting, and stakeholder updates, delivering measurable commercial and customer benefits.

The role requires 7+ years in programme management within customer/marketing/CRM or digital transformation, with strong leadership, communication, and problem-solving

Qualifications

Proven experience in project management and change implementation.
7+ years’ experience in programme management within customer, marketing, CRM, or digital transformation environments.
Strong governance, risk, and budgeting experience with delivery reporting.
Experience with agile, waterfall, scrum or PRINCE2 frameworks.
Strong leadership, stakeholder management, and communication skills.
Ability to manage multiple concurrent workstreams and deliver with cross-functional teams.
Knowledge of customer marketing, CRM, journeys, and marketing operations.
Experience with customer and marketing tech platforms such as Bloomreach, Salesforce, Adobe, Braze, or HubSpot.

Responsibilities

Lead end-to-end delivery of customer marketing transformation programmes.
Develop and maintain programme roadmaps, delivery plans, governance structures, and reporting frameworks.
Manage multiple workstreams and dependencies across business and technology teams.
Ensure delivery milestones, risks, budgets, and outcomes are effectively managed.
Promote continuous improvement and lessons learned throughout programme delivery.
Work closely with CRM agency to establish and remove project blockers.

Skills

Project management

Change management

Stakeholder management

Governance

Budgeting

Delivery planning

Agile

PRINCE2

Leadership

Communication

Organisational skills

Problem-solving

Collaborative leadership

Financial services knowledge

CRM

Marketing operations

Marketing technology platforms

Tools

Bloomreach

Salesforce

Adobe

Braze

HubSpot

Job description

We're now recruiting for a Programme Manager, Customer Marketing Transformation (1-Year Fixed-Term Contract), to lead and deliver strategic initiatives that enhance customer engagement, modernise marketing capabilities, and improve customer experiences across AJ Bell.

Working across marketing, digital, data, technology, and operations, you'll manage complex cross functional programmes that deliver measurable business outcomes and support our long-term growth ambitions. The role is responsible for programme governance, stakeholder management, budgeting, risk management, and delivery planning, ensuring transformation initiatives are aligned to business strategy, successfully embedded across the organisation, and deliver meaningful commercial and customer benefits.

Key responsibilities

Lead the end-to-end delivery of customer marketing transformation programmes.
Develop and maintain programme roadmaps, delivery plans, governance structures, and reporting frameworks.
Manage multiple workstreams and dependencies across business and technology teams.
Ensure delivery milestones, risks, budgets, and outcomes are effectively managed.
Promote continuous improvement and lessons learned throughout programme delivery.
Work closely with CRM agency to establish and remove project blockers
Run project status meetings, coordinate meetings between agency and key stakeholders, ensure actions are documented and followed through on

Customer Marketing Transformation

Deliver transformation initiatives focused on customer lifecycle optimisation, CRM and marketing technology transformation, personalisation and segmentation strategies, customer communications and engagement, marketing automation and campaign effectiveness, Customer journey improvements
Support the implementation of customer-centric operating models and processes.

Stakeholder Management

Build strong relationships with senior stakeholders across Marketing, Customer, Technology, Data, Compliance, Operations, and Change functions.
Facilitate governance forums, steering committees, and executive updates.
Influence and align stakeholders to support programme objectives and delivery priorities.
Ensure impacted teams are engaged, prepared, and supported through change.

Governance, Risk & Financial Management

Establish and maintain effective programme governance and controls.
Manage programme risks, issues, dependencies, assumptions, and mitigations.
Oversee programme budgets, resource plans, and supplier engagement.
Track programme benefits and ensure delivery of agreed business outcomes.

Competence, Knowledge, and Skills

Proven experience in project management and change implementation.
At least 7+ years’ experience in programme management within customer, marketing, CRM, or digital transformation environments.
Strong programme and project management capability across multiple concurrent workstreams.
Excellent stakeholder management and communication skills.
Experience managing governance, risks, budgets, and delivery reporting.
Experience in project management frameworks such as agile, waterfall, scrum or PRINCE2.
Strong leadership and influencing capability across cross-functional teams.
Strategic and customer-focused mindset.
Strong organisational and planning skills.
Collaborative leadership style.
Ability to manage complexity and ambiguity.
Strong problem-solving and decision-making capability.
Resilient, adaptable, and delivery-focused.
Experience within Financial Services or other regulated industries desirable.
Knowledge of customer marketing, CRM, customer journeys, and marketing operations.
Experience with customer and marketing technology platforms such as Bloomreach, Salesforce, Adobe, Braze, or HubSpot.
Familiarity with customer data, analytics, and personalisation initiatives.

About AJ Bell

At AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension, or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life.

We're one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors.

Today, over 762,000 customers trust us to manage more than £121.5 billion of assets. By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.

We're proud to be recognised as one of the UK's Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026, a reflection of our supportive and collaborative culture.

What we offer