Marketing Communications Executive

AJ Bell; Manchester; Hybrid; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday

Pension 6% matched

Discretionary bonus

Share schemes

Health plan

Free onsite gym

Enhanced family leave

Travel and bike loan

Employee Assistance Programme

Job summary

AJ Bell in Manchester is seeking a Marketing Communications Executive to shape adviser experiences of our brand across email, social, web and events. You’ll drive campaigns from concept to delivery, using data and experimentation to improve performance and deliver measurable results for advisers.

You’ll manage integrated campaigns, craft engaging content, and collaborate across Marketing, Sales, Product and Investments to ensure quality, governance and compliance while embracing AI-powered tools

Qualifications

• A good understanding of campaign management, audience segmentation, lead generation and performance measurement.
• Experience using CRM and marketing automation platforms, ideally HubSpot.
• Experience working with social media platforms such as LinkedIn, YouTube and X.
• Strong written and verbal communication skills, with the ability to create clear, engaging content for different audiences.
• An analytical mindset and the ability to turn campaign data into practical recommendations.
• Strong organisation and attention to detail, with the ability to manage multiple priorities and deadlines.
• The confidence to build relationships and work collaboratively with stakeholders across the business.
• An interest in using technology and AI to find smarter and more effective ways of working.
• Experience with HTML and content management systems such as Drupal would be useful, but isn't essential.

Responsibilities

• Plan and deliver integrated marketing campaigns that drive adviser awareness, engagement, leads and registrations.
• Create targeted email campaigns, nurture programmes and automated customer journeys using HubSpot.
• Develop audience segmentation and personalisation to make our communications more relevant and effective.
• Support the promotion of webinars, events and other adviser initiatives.
• Create engaging social media content across LinkedIn, YouTube and X, working with internal experts and external contributors.
• Develop and optimise adviser-facing webpages, landing pages and digital content.
• Work closely with our Design and Distribution teams to maximise the reach and impact of campaigns.
• Use campaign, CRM, website and social data to understand what's working and identify opportunities to improve performance.
• Use A/B testing, behavioural insight and audience data to test ideas and optimise campaigns.
• Produce reporting and performance insight, turning data into clear recommendations for stakeholders.
• Use AI-powered tools, including Microsoft Copilot, to support research, planning, content creation, reporting and optimisation.
• Stay curious about new tools, channels and approaches that could help us communicate more effectively.

Skills

Campaign management

Audience segmentation

Lead generation

Performance measurement

HubSpot

LinkedIn

YouTube

X

Content creation

Copywriting

Analytics

Stakeholder management

AI in marketing

Tools

HubSpot

Job description

At AJ Bell, we believe investing should feel good. For financial advisers, that starts with having the right information, support and experiences to confidently recommend AJ Bell to their clients.

As a Marketing Communications Executive, you'll help shape how advisers experience our brand. You'll create clear, engaging and relevant campaigns that build awareness, strengthen relationships and help advisers understand how AJ Bell can support their clients.

It's a varied, hands-on role where you'll work across email, social media, web, CRM, webinars and events. You'll take campaigns from idea through to delivery, using data, insight and experimentation to understand what works and continually make it better.

What you'll do

Create campaigns that make an impact

• Plan and deliver integrated marketing campaigns that drive adviser awareness, engagement, leads and registrations.
• Create targeted email campaigns, nurture programmes and automated customer journeys using HubSpot.
• Develop audience segmentation and personalisation to make our communications more relevant and effective.
• Support the promotion of webinars, events and other adviser initiatives.

Create content advisers want to engage with

• Create engaging social media content across LinkedIn, YouTube and X, working with internal experts and external contributors.
• Develop and optimise adviser-facing webpages, landing pages and digital content.
• Work closely with our Design and Distribution teams to maximise the reach and impact of campaigns.

Use insight to make things better

• Use campaign, CRM, website and social data to understand what's working and identify opportunities to improve performance.
• Use A/B testing, behavioural insight and audience data to test ideas and optimise campaigns.
• Produce reporting and performance insight, turning data into clear recommendations for stakeholders.
• Use AI-powered tools, including Microsoft Copilot, to support research, planning, content creation, reporting and optimisation.
• Stay curious about new tools, channels and approaches that could help us communicate more effectively.

Work collaboratively and responsibly

• Build strong relationships with colleagues across Marketing, Sales, Product, Investments and Technical teams.
• Bring together different perspectives and subject matter expertise to create useful, engaging adviser communications.
• Make sure marketing activity is accurate, high quality and delivered in line with AJ Bell's governance, regulatory and Consumer Duty requirements.
• Manage multiple campaigns, priorities and deadlines while maintaining attention to detail and quality.

What are we looking for?

We're looking for a marketer who enjoys combining creativity with data. You'll be comfortable creating content, managing campaigns, working with different channels and using insight to understand and improve performance.

You’ll have:

• A good understanding of campaign management, audience segmentation, lead generation and performance measurement.
• Experience using CRM and marketing automation platforms, ideally HubSpot.
• Experience working with social media platforms such as LinkedIn, YouTube and X.
• Strong written and verbal communication skills, with the ability to create clear, engaging content for different audiences.
• An analytical mindset and the ability to turn campaign data into practical recommendations.
• Strong organisation and attention to detail, with the ability to manage multiple priorities and deadlines.
• The confidence to build relationships and work collaboratively with stakeholders across the business.
• An interest in using technology and AI to find smarter and more effective ways of working.

Experience with HTML and content management systems such as Drupal would be useful, but isn't essential.

Most importantly, you'll be someone who enjoys creating great campaigns, experimenting with new ideas and using insight to make them better.

About AJ Bell

At AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life.

We're one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors.

Today, over 762,000customers trust us to manage more than £121.5billion of assets. By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.

We're proud to be recognised as a Great Place to Work® for the past two years, building on six consecutive years as one of the UK's Best 100 Companies to Work For. It's recognition we're proud of and a reflection of the supportive and collaborative culture we strive to create for our people.

What we offer

• Competitive starting salary depending on experience
• 25 days holiday, increasing with service + buy/sell scheme + bank holidays
• 6% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free onsite gym
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme

Life at AJ Bell

• Regular social events including summer and Christmas parties
• Learning and development opportunities tailored to you
• Casual dress code
• Friendly, supportive team environment

Our ways of working

We offer hybrid working, with a minimum of 50% of your working time per month spent in the office.

For new starters,there’san initialperiod of full-time office working to help you settle in and build relationships.

Inclusion & diversity

We’recommitted to creating an inclusive environment where everyone feels respected and able to be themselves at work.

We welcome applications from all backgrounds and make hiring decisions based on skills,experienceand potential.

Your application, reviewed by people

We believe great hiring starts with people. That's why every application is reviewed by a member of our Recruitment team, rather than screened by AI. It may take us a few days to get back to you, but please be assured that your application will be given the time and attention it deserves.