Marketing Campaigns Manager

YourGonnaTravel; Birmingham; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A dynamic marketing environment awaits an innovative Marketing Campaigns Manager eager to make a significant impact. In this role, you'll plan, execute, and evaluate effective marketing campaigns that drive engagement and conversion rates. With a strong focus on digital tools, you'll develop creative strategies to enhance brand awareness and generate valuable leads, both locally and internationally. Join a supportive team dedicated to a life-changing mission in the safety sector, where your contributions will be valued and impactful. If you're passionate about results-driven marketing, this is the perfect opportunity for you.

Benefits

Flexible hybrid working pattern

Salary sacrifice pension scheme

Healthcare plan

25 days leave plus bank holidays

Qualifications

• Proven experience in leading B2B marketing campaigns across various sectors.
• Strong analytical skills with a data-driven approach to optimize marketing efforts.

Responsibilities

• Lead the development and execution of marketing campaigns aligned with goals.
• Monitor, analyze, and report on campaign performance to optimize metrics.

Skills

Digital Marketing Strategies

Campaign Development

Data Analysis

Communication Skills

Creative Brief Development

User Journey Mapping

Collaboration with Design Teams

Tools

Google AdWords

Microsoft Advertising

Email Software

Social Media (LinkedIn)

CRM

CMS

InDesign

Photoshop

Canva

Job description

Marketing Campaigns Manager

For over 100 years, the Royal Society for the Prevention of Accidents has worked to create a safer society and prevent accidents which needlessly kill, injure and maim thousands of individuals each year. We have grown into a uniquely well-rounded safety charity with an increasing global influence necessary to drive change in the modern world and strive towards our vision of an accident-free world.

Are you passionate about marketing campaigns and eager to make a significant impact in a dynamic marketing environment? As the Marketing Campaigns Manager, you will be responsible for planning, executing, and evaluating impactful and effective marketing campaigns. These campaigns will be aligned with RoSPA’s commercial, policy, and partnership priorities, using a range of tools and media channels with a strong focus on digital. You will play a key role in driving engagement, conversion rates, inbound lead generation, and e-commerce sales.

Your role would involve campaign development by researching, creating, developing and implementing innovative digital campaigns aimed at increasing brand awareness, driving website traffic and generating valuable leads both within the UK and at an international level – ensuring a customer-centric approach is delivered.

As Marketing Campaigns Manager, you will:

1. Lead the development and execution of marketing campaigns, ensuring they align with RoSPA’s goals and priorities.
2. Use data insights and collaborate with departmental teams to inform campaign strategies.
3. Monitor, analyse, and report on campaign and website performance to optimize engagement and sales metrics.
4. Develop creative briefs and collaborate with internal design teams and external agencies to produce campaign assets that adhere to RoSPA’s brand guidelines.
5. Ensure the effective use of a wide range of media channels, with a strong emphasis on digital marketing tools.

So, are you…?

1. Experienced in leading marketing campaigns for a B2B audience across different regions/countries, sectors and products
2. Proficient with digital marketing strategies, tools, and platforms
3. Able to map user journeys through different stages of the marketing funnel
4. Experienced in analysing data to optimize marketing efforts, ROI and performance
5. Creative and strategic with excellent communication and collaboration skills
6. Able to work closely with design teams and agencies to deliver high-quality campaign materials
7. Passionate about impactful marketing that drives results
8. Driven by project-based work that puts the customer at the core of solutions.

Do you have…?

1. Proven experience using a variety of marketing tools and channels (Google AdWords, Microsoft Advertising, Email Software, social media with a particular focus on LinkedIn, CRM, CMS) to attract new customers.
2. Proficient skills in design software (InDesign, Photoshop, Canva) with strong analytical skills and a data-driven approach; excellent team player with outstanding communication abilities.

If so, we can offer you…

1. Working with a leading name in the safety sector, enjoying an unrivalled reach and reputation
2. The opportunity to join a supportive, friendly and committed team and to contribute to a life-changing charitable mission
3. A flexible hybrid working pattern, combining homeworking with office-based days (expect two days per week)
4. A salary sacrifice pension scheme, healthcare plan and 25 days’ leave (plus bank holidays).

Closing date: 31st January 2025