Marketing Campaigns and Insight Analyst (FTC)

Charles Tyrwhitt; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An innovative company is seeking a Marketing Campaigns & Insight Analyst to drive data-driven decisions and enhance marketing strategies. In this dynamic role, you will analyze trading performance, provide insights into customer behavior, and assess the effectiveness of marketing campaigns. Your contributions will help shape the company's approach to customer engagement and business growth. Join a vibrant team that values fun, creativity, and sustainability, where you will have the opportunity to make a real impact while enjoying a competitive salary and excellent perks. If you are passionate about analytics and marketing, this is the perfect opportunity for you.

Benefits

Competitive salary

Excellent bonus scheme

Staff Discount

Hybrid working policy

Charity partnerships

Fun company events

Qualifications

• Direct experience in a customer-focused analytical role is essential.
• Experience with SQL and relational databases is highly preferred.

Responsibilities

• Analyze trading performance and provide insights for marketing improvements.
• Develop reports on customer challenges and campaign effectiveness.

Skills

Analytical Skills

Statistical Analysis

SQL

Customer Insight Reporting

Campaign Analysis

Education

Degree in Marketing, Analytics, or related field

Tools

Relational Databases

Job description

The Role

At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well” and we can’t do that without our specialist teams.

This time, we’re on the lookout for a Marketing Campaigns & Insight Analyst FTC (12 months) who will be working with Aurelie from our Insights & Analytics team.

What you will be doing

1. Trading performance analysis and reporting:
   • Weekly review of trading performance and key drivers behind trends.
   • Assist the Marketing team in understanding the main reasons behind trading variances and recommend improvements.
2. Customer insight reporting:
   • Review and update customer database insights to ensure they reflect current trends and performance.
   • Mine the customer database for ad-hoc insights to deliver additional value to the business.
   • Develop and improve reports addressing customer challenges and opportunities, such as retail performance, segment performance, product insights, and overall trading.
3. Campaigns performance and selections:
   • Continuously analyse campaign effectiveness and identify opportunities for enhancement.
   • Make data-driven recommendations for campaign selections based on matchback and database insights.
   • Own the Data, Print and Mailing briefs for all Direct Mail campaigns to communicate campaign promotion and customer segment requirements to relevant stakeholders.

What we are looking for

The Marketing Campaigns & Insight Analyst FTC (12 months) specifically requires someone with direct, recent commercial experience in a customer-focused analytical, statistical or quantitative role, some experience in a marketing analytics or insights role, preferably within a campaign-driven environment. Experience with SQL and relational databases is highly preferred.

What you can expect from us:

• Competitive salary and excellent bonus scheme
• An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
• You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
• Our hybrid working policy means we work from the office 3-4 days per week
• We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos
• At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in

Who we are

At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We’re taking a good hard look at our social and environmental impact, and always looking for ways to be better.

‘I am Proud and Free to be me!’

Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.