Marketing Campaign Manager

JR United Kingdom; United Kingdom; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the UK is seeking an Integrated Campaigns Manager to drive brand awareness and generate demand through multi-channel marketing campaigns. This senior role involves strategic thinking and hands-on execution, requiring collaboration with various teams to achieve business goals. The ideal candidate will have a strong background in campaign marketing, excellent project management skills, and a creative approach to storytelling.

Qualifications

• 5+ years of experience in campaign marketing with proven success.
• Strong understanding of brand messaging and storytelling.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Develop and execute multi-channel marketing campaigns.
• Coordinate with teams to deliver creative and operational results.
• Monitor and optimize campaign performance through data-driven adjustments.

Skills

Creative storytelling

Project management

Knowledge of media channels

Communication skills

Adaptability

Expertise in SEM and PPC

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Journalism

Tools

HubSpot

Intent data software

Job description

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Client:

RMS

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

25.05.2025

Expiry Date:

09.07.2025

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Job Description:

RMS is seeking an experienced and results-oriented Integrated Campaigns Manager to lead the development and execution of multi-channel marketing campaigns that drive brand awareness, create demand, and generate tangible business pipeline.

Reporting to the CMO, this senior role requires a strategic thinker with the ability to be very hands-on. The successful candidate will need to understand our target audience and their buying journey, develop campaign strategies, craft compelling narratives, and coordinate cross-functional teams to deliver excellent creative and operational results.

Key Responsibilities:

1. Translate high-level business goals into comprehensive, multi-channel campaign programs, overseeing execution across channels.
2. Own and create full-funnel demand campaigns to support brand awareness, demand generation, and lead acquisition globally.
3. Develop and manage the campaign calendar in collaboration with Content, Field, Social Media, and Product Marketing teams.
4. Work with digital agencies to select appropriate channels, audiences, and content strategies.
5. Coordinate with creative teams, paid media, product marketing, sales, external agencies, and leadership to define objectives, messaging, and oversee campaign execution.
6. Support local brand-building initiatives with the field marketing team.
7. Establish and maintain an always-on demand generation engine fueled by an evergreen content strategy.
8. Define and monitor KPIs to evaluate campaign success and optimize performance through data-driven adjustments.
9. Conduct post-campaign analyses to assess outcomes, derive learnings, and improve future campaigns.
10. Report campaign impact on marketing and business KPIs to leadership.
11. Manage campaign budgets to ensure cost-effectiveness and forecast accuracy.
12. Stay updated on industry trends, emerging platforms, and new technologies to incorporate innovative tactics.
13. Introduce creative approaches and new tools to enhance engagement and performance.
14. Initiate and lead a webinar program to nurture leads and customers, aiming for one global webinar per month.
15. Repurpose webinar content across channels such as blogs, podcasts, emails, and ebooks.
16. Create a lifecycle nurturing program using various channels like emails, small events, and virtual events.
17. Lead the development of intent-driven demand campaigns using tools like 6sense or Demandbase.
18. Own campaign performance and reporting to the CMO and CRO.
19. Develop a comprehensive full-funnel reporting framework to forecast pipeline and closed opportunities by market.
20. Monitor and optimize ad spend for maximum ROI, managing lead acquisition via PPC campaigns with agency support.
21. Launch at least five new channels, including LinkedIn and retargeting, within six months with measurable success.
22. Ensure all campaign strategies are well documented and aligned with target markets.
23. Research publications and networking groups to increase visibility and traffic to the website.

Behavioral Expectations:

• Proactively understand and improve the customer journey and campaign processes.
• Bring innovative ideas and approaches to campaigns and audience engagement.
• Operate independently, taking ownership and driving projects to completion.
• Build strong cross-team relationships and communicate effectively to align initiatives.
• Maintain high attention to detail to meet quality standards and achieve measurable results.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in campaign marketing with proven success in high-impact campaigns.
• Creative storytelling skills and a strong understanding of brand messaging.
• Excellent project management skills, capable of handling multiple campaigns simultaneously.
• Knowledge of earned, paid, and owned media channels and their roles in integrated campaigns.
• Collaborative, team-oriented mindset with effective internal and external communication skills.
• Adaptable and agile, thriving in fast-paced environments.
• Expertise in SEM, PPC, and LinkedIn advertising.
• Proficiency with HubSpot and intent data software is preferred.