Marketing Campaign Manager

The Green Recruitment Company; Greater London; Hybrid; GBP 38,000 - 45,000; Full time

Benefits offered by this job

15% annual bonus

Lead origination bonus

Private healthcare

25 days annual leave

CIM/Professional development support

Job summary

The Green Recruitment Company is seeking a lead-level campaigns professional to translate business priorities into end-to-end marketing plans across priority sectors and geographies. You will own account-based programs, events, and CRM workflows, driving measurable opportunities and revenue through integrated campaigns.

Reporting to the Group CMO, you will optimize paid and organic channels, partner with sales, and develop repeatable playbooks while supporting group marketing growth across nine

Qualifications

• Integrated campaign experience in B2B, professional services or recruitment.
• Hands-on experience with email marketing, CRM, segmentation, automation, landing pages and events.
• Working knowledge of PPC and paid social; ability to assess ROI.
• Strong organisation and project management with multiple stakeholders.
• Confident collaborating with sales teams and senior stakeholders.
• Analytical mindset and scepticism of vanity metrics.
• Understanding of consent, suppression and responsible campaign practice.
• Test-and-learn mindset and interest in marketing tech and AI-enabled workflows.
• Experience in recruitment sector is a plus.

Responsibilities

• Translate commercial priorities into end-to-end campaign plans: audience, channels, actions, budget, success metrics.
• Run pre-event, live-event and post-event marketing to generate meetings and opportunities.
• Build ABM and outbound programmes for named target accounts with consultants and sales leaders.
• Own marketing tech workflows: audiences, nurture, landing pages, lead capture, routing and follow-up.
• Triaging marketing inquiries and ensuring proper data capture for source and follow-up.
• Manage PPC and paid social with defined budgets and outcomes; advise on stop decisions.
• Support new-market, new-team and new-service launches with activation plans.
• Report on performance and recommended changes for future campaigns.

Skills

Campaign management

B2B marketing

Email marketing

CRM

Automation

PPC

Paid social

Stakeholder management

Marketing technology

Tools

Loxo

Job description

The Green Recruitment Company (Green Group) | London — Hybrid | £38,000–£45,000 + 15% bonus

The Green Recruitment Company is the premium provider of global recruitment solutions to the green energy and technology sector. Founded in 2010, we work across the energy transition with operations in London, Düsseldorf, Beijing, Orlando, New York, Cape Town, Singapore, Sydney and Amsterdam — with our head office in London supporting every region.

We're building out the group marketing function, and this is the role that turns strategy into activity in the market. You'll also support our sister brands: Green Executives, our executive search business, and Green Collar Jobs, our job board.

The role

This is a hands‑on, commercially minded campaigns role reporting directly to the Group Chief Marketing Officer.

You'll own campaign execution across the group: integrated campaigns for priority sectors and geographies, account‑based marketing for strategic clients, conference and event marketing, CRM and automation workflows, lead routing, and selective paid media where there's a genuine business case for it.

Deliberately, this is not a paid‑media role with campaigns attached. Paid is one tool in the mix. What matters is building campaigns around defined audiences and commercial objectives, and being able to show what came out the other end.

What you’ll actually be doing

• Translating commercial priorities into campaign plans — audience, channels, actions, budget, measures of success — and delivering them end to end
• Running structured pre‑event, live‑event and post‑event marketing around our priority conferences, so events produce meetings and opportunities rather than just attendance
• Building account‑based and outbound programmes for named target accounts, working shoulder to shoulder with consultants and sales leaders
• Owning the marketing tech workflows — audiences, nurture sequences, landing pages, lead capture, routing and follow‑up in Loxo and connected platforms
• Triaging marketing‑generated client enquiries quickly and making sure source, campaign and follow‑up data is captured properly
• Managing selective PPC and paid social against defined audiences, budgets and outcomes — and recommending when to stop
• Supporting new‑market, new‑team and new‑service launches with practical activation plans and repeatable playbooks
• Reporting on what worked, what didn’t, and what should change next time

You’ll work closely with our Marketing & Content Manager, who owns brand, content and creative — you’ll brief and coordinate rather than duplicate.

What we’re looking for

• Integrated campaign experience in B2B, professional services or recruitment — across several channels, not one specialism
• Practical, hands‑on experience of email marketing, CRM, segmentation, automation, landing pages and events
• Working knowledge of PPC and paid social, with the judgement to use it selectively and assess return
• Strong organisation and project management — multiple stakeholders, deadlines and dependencies at once
• Confidence working with sales teams and senior stakeholders, including challenging a vague brief constructively
• Analytical instincts, and a healthy scepticism of vanity metrics
• Sound understanding of consent, suppression and responsible campaign practice
• A test‑and‑learn mindset and genuine interest in marketing technology, automation and AI‑enabled ways of working

Preferred:

experience marketing within the recruitment sector.

Useful:

a second language. We operate across nine countries and it opens doors in our DACH, Benelux and APAC markets.

What we offer

• 15% annual bonus — 10% core (split 50:50 between personal objectives and company performance) plus up to 5% stretch if we exceed 115% of budgeted EBITDA
• Lead origination bonus on opportunities you originate that the sales team converts
• Private healthcare (following successful probation)
• 25 days annual leave
• Full support towards Chartered Marketer status through the CIM, or other relevant professional development

Where it goes next

This is a lead‑level role with a defined progression path to Campaigns & Marketing Operations Manager as the function grows, and onward routes into Head of Campaigns & Growth, Head of Marketing Operations or broader group marketing leadership.

If you want ownership of a campaigns function rather than a slice of one — and you want your work measured in client conversations, opportunities and revenue — we’d like to hear from you.

The Green Recruitment Company is committed to building a diverse and inclusive workforce. We welcome applications from all backgrounds.