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Marketing Campaign Manager

GradBay

Greater London

On-site

GBP 35,000 - 55,000

Full time

12 days ago

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Job summary

An established industry player is seeking a Marketing Campaign Manager to lead impactful multi-channel marketing campaigns across EMEA. In this dynamic role, you will collaborate with various teams to execute campaigns that engage students and meet client objectives. Your creativity and strong project management skills will be essential in delivering high-quality results. This position offers the chance to make a significant impact on students' futures while working in a fast-paced, innovative environment. If you're passionate about marketing and eager to contribute to student success, this is the perfect opportunity for you.

Qualifications

Experience in campaign execution and project management.
Strong operational skills with attention to detail.

Responsibilities

Manage end-to-end execution of marketing campaigns across EMEA.
Monitor campaign performance and provide insights for optimization.

Skills

Marketing Project Management

Data Analysis

Campaign Execution

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Email Marketing Platforms

CRM Systems

Excel

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This range is provided by GradBay. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Marketing Campaign Manager

About the Team

The Marketing Operations team sits within our wider Student Success function, whose mission is to positively impact hundreds of thousands of students across the UK and EMEA. Together, we support students throughout their career journey—through platforms, social media, ambassador programmes, and industry-leading events.

As part of this collaborative and dynamic team, you’ll contribute to campaigns that engage students both digitally and face-to-face, helping them discover exciting opportunities with top employers. You’ll work closely with the Marketing Campaign Manager and other members of the Student Success and Client teams to deliver high-quality campaigns that support both student outcomes and client goals.

This team thrives on innovation, operational excellence, and a shared passion for student engagement. Whether coordinating an ambassador programme or helping launch a new campaign, your work will play a key role in making a meaningful impact on students’ futures.

About this role

As a Marketing Campaign Manager, you’ll play a critical role in executing high-impact, multi-channel marketing campaigns for world-leading brands across EMEA. From managing our campus and digital ambassador programmes to overseeing email campaigns and candidate consultations, you’ll ensure each campaign is delivered seamlessly on time, and with measurable impact.

You’ll collaborate closely with our marketing operations, sales, and customer success teams to bring campaign strategies to life—turning ideas into action through operational efficiency, strong project management, and meaningful student engagement.

Key Metrics (if applicable)

Successful delivery of marketing channels
High performance ROI marketing campaigns
Customer satisfaction and relationship management
Innovation in marketing performance

Outcomes

Successful project management and delivery of client marketing campaigns, ambassadors and channels

Manage the end-to-end execution of marketing campaigns across EMEA, including campus activations, digital ambassador initiatives, email marketing, and candidate outreach.
Source, recruit, and onboard student ambassadors across EMEA to support on-campus and digital campaign delivery.
Deliver engaging training sessions and provide ongoing support to ensure ambassadors are confident, aligned with campaign objectives, and consistently high-performing.
Manage day-to-day ambassador activity, track performance, and provide motivation, feedback, and development opportunities throughout each campaign.
Deliver engaging and targeted campaigns that reflect the nuances of local markets while aligning with wider campaign objectives.
Oversee all elements of campaign execution from planning to logistics and delivery, ensuring timely, efficient, and high-quality results across multiple countries.
Work with internal teams and third-party providers to manage resources, timelines, and deliverables, ensuring every element is aligned to client expectations.
Continuously improve campaign delivery processes to enhance consistency, scalability, and operational performance.
Manage campaign budgets effectively, including ambassador payments, third-party costs, and logistics, ensuring all activity is delivered within agreed financial parameters.

Campaigns are built collaboratively with clients, and they feel that our products are effective

Act as the main point of contact for select campaign briefs, partnering with clients, internal stakeholders, and agencies to translate strategy into impactful campaign execution.
Ensure messaging, branding, and campaign activities are aligned with client goals and effectively adapted for diverse EMEA audiences.
Monitor and analyse campaign performance, leveraging data insights to optimize marketing spend and maximize ROI for clients.
Utilise data analytics tools (e.g., Excel, dashboards) to assess audience engagement and ensure alignment with client objectives.
Provide clear, data-backed recommendations for improving campaign effectiveness and campaign direction.
Support post-campaign evaluation and future planning by gathering feedback, insights, and performance analysis.

Reports on performance are timely, and ideas, tests or solutions are inputted from across the team to solve problems for students and clients

Monitor campaign performance across channels and regions, providing timely reporting, insights, and recommendations for optimisation.
Maintain strong communication across teams, fostering collaboration and ensuring all stakeholders are informed on progress, challenges, and opportunities.
Work closely with sales and operations to ensure that campaign learnings feed into the development of future strategies.

Person Specification

You will demonstrate a willingness to take a data-centric approach to achieving results for our clients.
You are adaptable with a willingness to learn and grow in a fast-paced environment.
You have resilience, especially when things don’t work out exactly as planned, to find new routes to success.
You are incredibly organised with your time and your operational management.
You can effectively collaborate with peers and other people inside and outside the business.

Work Experience, Knowledge & Skills

No previous experience in this industry is needed for this role, but a willingness to achieve results with a data-driven marketing approach.

Experience in campaign execution, marketing project management, or field marketing, ideally within the education, youth, or early careers space.
Proven ability to manage multiple campaigns and projects simultaneously, across multiple countries or regions.
Strong operational and organisational skills with a keen attention to detail.
Experience managing ambassadors or influencer programmes is highly desirable.
Confident delivering virtual or in-person training sessions that energise and prepare student teams for campaign success.
Confident working with data to track performance and measure success (e.g., campaign analytics, engagement metrics).
Experience managing campaign budgets and tracking spend to ensure cost-effective delivery and accurate financial reporting.
Comfortable working with clients and internal stakeholders, with strong communication and relationship-building skills.
A passion for student engagement and a solid understanding of the university landscape across EMEA.
Proficiency with key marketing tools (e.g., email marketing platforms, spreadsheets, CRM systems).
A proactive, problem-solving mindset and the ability to work independently in a fast-paced environment.

Aiming to help students realise their potential in the world of work through technology, content and tools. That’s not an easy thing. Believing in understanding students and partnering with employers, universities, schools and other technology providers.

It's about students finding the right role and employers finding the most suitable candidates. But it's more than that – it’s about helping young people discover options, develop and build confidence.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Staffing and Recruiting and Marketing Services

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