Senior Marketing Campaigns Manager - Fixed Term Contract

JR United Kingdom; London; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

Join a dynamic team as a Senior Marketing Campaigns Manager, where you'll lead innovative marketing strategies for a nationwide government programme. This role offers the chance to create impactful campaigns that help small business leaders enhance their skills and drive growth. You'll collaborate with a passionate team, oversee campaign execution, and engage with various stakeholders, ensuring brand consistency and effectiveness. If you're ready to make a difference in the UK business landscape, this is the perfect opportunity for you!

Qualifications

• Experience in delivering successful B2B marketing campaigns.
• Strong copywriting and proofreading skills essential for campaign success.
• Ability to manage multiple projects under tight deadlines.

Responsibilities

• Create impactful, multi-channel marketing campaigns to drive enrolments.
• Lead the Marketing Executive and oversee campaign execution.
• Engage with stakeholders and ensure brand consistency across all campaigns.

Skills

B2B Marketing Campaign Management

Copywriting

Email Marketing

Data Analysis

Project Management

Tools

CRM Software

Microsoft Office Suite

Email Marketing Platforms

Job description

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Senior Marketing Campaigns Manager - Fixed Term Contract, london

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Client:

Chartered Association of Business Schools

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Senior Marketing Campaigns Manager

FTC until 31st March 2026

London, hybrid (3 days onsite)

£50 – 55k depending on experience

About Chartered ABS

Chartered ABS is the representative body for the UK’s business school sector. Our award-winning team support our world-class business schools through lobbying, conferences, events, research, and national programmes such as the Help to Grow: Management Course. We are passionate about delivering a programme with a purpose. As the Senior Marketing Campaigns Manager, you will play a critical role in making the UK-wide Help to Grow: Management programme a success.

What is the Help to Grow: Management Course?

The Help to Grow: Management Course is a nationwide leadership course created to help small business leaders boost their leadership skills and the performance of their business. It consists of 12 modules, 1-to-1 mentoring and a peer network. The course is delivered by 60 business schools across the UK who are members of the Chartered Association of Business Schools (Chartered ABS) and have been accredited with the Small Business Charter.

The programme is promoted through a wide range of marketing activity which is delivered by the Chartered ABS Help to Grow: Management Demand Generation team and the business schools’ marketing teams. We target SME leaders that employ 5 to 249 employees and have been trading for at least a year. Small business leaders completing the course become members of the Help to Grow: Management Alumni Network, a network which will extend beyond the life of government funding for the course to become a continued source of support and growth for thousands of small business leaders. Over 10,000 business leaders have already enrolled on the course; this number grows by the week.

In April 2024, we launched Help to Grow: Management Essentials, a shorter, online course available for business leaders and managers not eligible, or not ready, for the 12-week leadership course.

Purpose of the post

This is a great opportunity to work on a nationwide government programme designed to help SME business leaders across the UK build resilience and growth. In this busy and wide-ranging role, you will work across all Help to Grow: Management customer acquisition activity, building on your experience to deliver high quality marketing campaigns that positively impact our enrolment numbers.

About the role

The Senior Marketing Campaigns Manager will work closely with the Head of Marketing and Communications, Senior Digital Marketing Manager, Senior Stakeholder Manager, Content Managers and Marketing Executive to create impactful, multi-channel marketing campaigns that generate registrations for both the Help to Grow: Management Course and Help to Grow: Management Essentials. The role will have responsibility for line managing the Marketing Executive.

Leading on developing and delivering best practice marketing campaigns across three different areas of our marketing strategy, the successful candidate will be responsible for:

• The vertical sector marketing campaign plan to generate enrolments from sectors such as accountancy, construction, and manufacturing for the Help to Grow: Management Course

• The marketing plan for Help to Grow: Management Essentials

• Stakeholder engagement communications plan and assets

This will require proven B2B marketing campaigns management expertise; the curiosity required to quickly develop an excellent understanding of our target audience and their challenges; and the ability to move between strategy and hands-on execution on a daily basis as we develop best practice campaign delivery skills across the team.

The Senior Marketing Campaigns Manager will be joining a collaborative and creative team that are passionate about the programme we deliver and the success of the SME leaders that complete our courses. In addition to the inhouse team, there is a PR agency, a freelance designer, and a B2B marketing agency that support with strategy.

The role will oversee the creation of high performing email nurturing journeys, accurate data segments and campaign landing pages that convert. It is expected that the Marketing Executive will take responsibility for most of the day-to-day execution and support will be provided by our CRM agency, the CRM team, and Senior Digital Marketing Manager, but it should be assumed that some tactical delivery is required from writing email copy to building campaign pages.

Alongside team meetings, the Senior Marketing Campaigns Manager should expect to be attending weekly meetings with business school marketing teams and our government, professional body, and trade association stakeholders.

Principal job functions and main tasks

Be responsible for delivering integrated, multi-channel marketing campaigns that hit the enrolment targets for Help to Grow: Management Course and Help to Grow: Management Essentials.

a. Create impactful marketing campaigns

• Evolve the Help to Grow: Management vertical sector marketing plan, ensuring each channel is fully maximised, the brand and messaging is consistently applied, and campaigns are delivered on time and budget.
• Evolve the Help to Grow: Management Essentials marketing plan, ensuring each channel is fully maximised, the brand and messaging is consistently applied, and campaigns are delivered on time and budget.
• Work with the Head of Marketing and Communications and the Content Managers to maximise use of our alumni stories across all campaign work to engage our target audience.
• Work with the team to develop their knowledge and understanding of campaign planning, KPIs and driving campaign results, ensuring required contributions from the team to marketing campaigns are understood and delivered on time.
• Lead on the creation of email nurturing campaigns and campaign landing pages. In the initial phase, this will include responsibility for creating workflows and email content. There will be some support from the CRM agency and Senior Digital Marketing Manager on this, but it is important that the candidate has the skills and experience to create nurturing campaigns including campaign landing pages. The role will then transition to overseeing the Marketing Executive delivering on this activity.
• Maximise use of existing assets including written case studies, videos, and Ipsos evaluation results to achieve value for money and delivery against our CPA target. vii. Work with the Senior Digital Marketing Manager on digital assets such as the campaign landing pages and paid ad content to ensure a joined-up approach to our marketing campaigns.
• Brief the Demand Generation Content Manager and Marketing Executive on forthcoming campaigns to ensure all campaigns are reflected in the organic social media plans.
• Ensure business schools are fully briefed about marketing plans at the Monthly Comms Meeting and in 1-2-1 meetings with business schools, and that all required campaign assets are available and accessible via the relevant SharePoint folders.
• Respond to queries from business schools’ marketing teams on an ad hoc basis.
• Provide best practice advice to members of the team working on the alumni marketing campaigns to maximise registrations for regional and national events and webinars

b. Line management

• Setting objectives and conducting mid-year reviews and end-of-year reviews.
• Conducting regular 1-2-1s.
• Design and deliver an ongoing programme of communication to engage stakeholders including a bi-monthly newsletter and quarterly webinars.
• Working with the Marketing Executive and, where required, external case study writing resource, put in place a process that allows us to quickly respond to stakeholder requests
• Working with the Marketing Executive, put in place a process that allows us to accurately track and monitor stakeholder promotion, e.g. UTM codes.
• Own the stakeholder asset library and toolkit, streamlining the process of providing stakeholders with assets
• Work with the freelance designer to create and maintain branded assets

Experience

• Owned, created, and delivered successful end-to-end B2B marketing campaigns
• Ensured brand consistency across online and offline campaign assets
• Built lead nurturing journeys, including campaign landing pages
• Identified and placed content via third-party platforms targeting specific vertical sectors
• Excellent copywriting and proofreading skills
• Briefed freelance and agency designers to produce impactful, on-brand creative assets
• Wrote detailed campaign briefs, including KPIs, segmentation, targeting, and positioning
• Managed marketing budgets

Skills & Abilities

• Created and executed demand generation plans across segmented audiences using multiple channels
• Strong organisational skills with ability to manage multiple projects under tight deadlines
• Solid understanding of segmentation, targeting, and positioning
• Wrote persuasive copy tailored to senior-level B2B audiences
• High attention to detail in planning and execution
• Confident in engaging with multiple stakeholders
• Skilled in using email marketing platforms for dataset creation, campaign delivery, and workflow automation
• Competent with website CMS platforms
• Strong grasp of marketing metrics and data analysis
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Able to handle confidential information with discretion

Knowledge

• Solid understanding of digital marketing concepts, tools, and channels
• Good understanding of GDPR

Please apply to find out more.

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