Marketing Campaign Manager

Abcam; Cambridge; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Bonus/incentive pay

Job summary

Abcam, a Danaher operating company, seeks a Marketing Campaign Manager to lead global campaigns from Cambridge, UK, translating business priorities into bold creative, messages and execution.

You will partner with global marketing, commercial and channel teams to plan, deliver and optimize campaigns across digital and in-person channels, with a focus on KPI-driven results.

Qualifications

• Bachelor’s degree in marketing, communications, business (or related fields).
• Prior experience in a similar marketing role.
• Strong project management and organisational skills to meet tight deadlines and work on multiple projects.
• Excellent attention to detail with strong proofreading skills.
• Knowledge in analytics (including GA).

Responsibilities

• Campaign strategy and management - Lead end-to-end development of global campaigns with planning, execution and optimisation.
• Customer & audience strategy - Define target audiences, journeys, value propositions and messaging.
• Performance & optimisation – Define KPIs and measurement plans; optimise to improve engagement and ROI.
• Creative & content development – Develop briefs and manage assets across channels while adhering to brand guidelines.
• Cross-functional working - Partner with global teams to activate campaigns across markets.

Skills

Project management

Organisational skills

Attention to detail

Cross-functional collaboration

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Job description

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Abcam, one of Danaher’s 15+ operating companies, our work saves lives and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matters. By harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

Progress happens together

At Abcam, we believe the scientific community goes further, faster when we go there together. That’s why we work with life scientists to provide biological reagents and solutions that enable faster breakthroughs in critical areas like cancer, neurological disorders, infectious diseases and metabolic disorders. Our talented team of over 1,400 colleagues worldwide is our greatest asset.

By applying our expertise and pushing boundaries, together we strive to better serve our customers, strengthen our impact across our industry, and ultimately our positive impact on society.

Learn about the Danaher Business System which makes everything possible.

The Marketing Campaign Manager is responsible for developing and leading a variety of global campaigns that bring to life the vision and positioning through distinctive creative, comms and execution.

This position reports to Senior Marketing Manager and is part of the global marketing team located in Cambridge, UK and will be an on-site role.

In This Role, You Will Have The Opportunity To

• Campaign strategy and management - Lead the end-to-end development of global campaigns, including their planning, execution and optimisation - translating business priorities and customer needs into effective campaign strategies. Ensure campaigns are delivered on time, in budgets and meeting agreed objectives.
• Customer & audience strategy - Translate customer insights, business priorities and market opportunities into clear campaign strategies with defined target audiences, customer journeys, value propositions & messaging, and clear campaign objectives.
• Performance & optimisation – Define campaign KPIs and measurement plans aligned to business objectives. Monitor performance throughout the campaign lifecycle, identify actionable insights and continuously optimise activity to improve customer engagement, demand generation and return on investment.
• Creative & content development – Develop creative & content briefs that translate campaign strategy into differentiated customer-relevant messaging and compelling omni-channel experiences. Manage development through internal teams, external partners or agencies as required, ensuring assets adhere to brand guidelines and relevant internal policies.
• Cross-functional working - Partner with wider global marketing, commercial, channel and regional marketing teams to activate campaigns effectively across markets, growing brand preference, generating demand and contributing to revenue through digital and in-person sales channels.

The Essential Requirements Of The Job Include

• Bachelor’s degree in marketing, communications, business (or related fields).
• Prior experience in a similar marketing role.
• Strong project management and organisational skills to meet tight deadlines and work on multiple projects simultaneously, with experience working cross functionally and managing multiple stakeholders.
• Excellent attention to detail with strong proofreading skills.
• Knowledge in analytics (including GA).

Travel, Motor Vehicle Record & Physical/Environment Requirements

Occasional travel to other sites and activities

It would be a plus if you also possess previous experience in:

• A scientific backgroundwould be beneficial, though not essential.
• Paid media management.

Abcam, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

This job is also eligible for bonus/incentive pay.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.