Marketing Campaign Manager

Radiometer; Cambridge; Presencial; GBP 52.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus/incentive pay

Descripción de la vacante

Abcam, a Danaher operating company, is seeking a Marketing Campaign Manager to lead global campaigns from Cambridge, UK. The role is on-site and reports to the Senior Marketing Manager within the global marketing team.

You will drive end-to-end campaign execution, translate insights into messaging, and optimise performance across channels. A Bachelor’s degree in marketing or related fields and strong cross-functional skills are required.

Formación

• Bachelor’s degree in marketing, communications, business (or related fields).
• Experience in a similar marketing role.
• Strong project management and organisational skills with cross-functional stakeholders.
• Excellent proofreading and attention to detail.
• Knowledge in analytics (GA).

Responsabilidades

• Campaign strategy and management – lead end-to-end global campaigns and ensure delivery on time and on budget.
• Define target audiences, journeys, value propositions and messaging for campaigns.
• Define KPI and measurement plans; monitor performance and optimise campaigns.
• Develop creative briefs and manage content development with internal teams or agencies.
• Collaborate with global marketing, commercial, channel and regional teams to activate campaigns.

Conocimientos

Project management

Attention to detail

Analytics

Cross-functional collaboration

Educación

Bachelor’s degree in marketing/communications/business

Herramientas

Google Analytics

Descripción del empleo

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Abcam, one of Danaher’s 15+ operating companies, our work saves lives and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matters. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. Progress happens together At Abcam, we believe the scientific community goes further, faster when we go there together. That’s why we work with life scientists to provide biological reagents and solutions that enable faster breakthroughs in critical areas like cancer, neurological disorders, infectious diseases and metabolic disorders. Our talented team of over 1,400 colleagues worldwide is our greatest asset. By applying our expertise and pushing boundaries, together we strive to better serve our customers, strengthen our impact across our industry, and ultimately our positive impact on society. Learn about the Danaher Business System which makes everything possible.

Marketing Campaign Manager

The Marketing Campaign Manager is responsible for developing and leading a variety of global campaigns that bring to life the vision and positioning through distinctive creative, comms and execution. This position reports to Senior Marketing Manager and is part of the global marketing team located in Cambridge, UK and will be an on-site role. In this role, you will have the opportunity to:

Responsibilities

• Campaign strategy and management - Lead the end-to-end development of global campaigns, including their planning, execution and optimisation - translating business priorities and customer needs into effective campaign strategies. Ensure campaigns are delivered on time, in budgets and meeting agreed objectives.
• Customer & audience strategy - Translate customer insights, business priorities and market opportunities into clear campaign strategies with defined target audiences, customer journeys, value propositions & messaging, and clear campaign objectives.
• Performance & optimisation – Define campaign KPIs and measurement plans aligned to business objectives. Monitor performance throughout the campaign lifecycle, identify actionable insights and continuously optimise activity to improve customer engagement, demand generation and return on investment.
• Creative & content development – Develop creative & content briefs that translate campaign strategy into differentiated customer-relevant messaging and compelling omni-channel experiences. Manage development through internal teams, external partners or agencies as required, ensuring assets adhere to brand guidelines and relevant internal policies.
• Cross-functional working - Partner with wider global marketing, commercial, channel and regional marketing teams to activate campaigns effectively across markets, growing brand preference, generating demand and contributing to revenue through digital and in-person sales channels.

Requirements

• Bachelor’s degree in marketing, communications, business (or related fields).
• Prior experience in a similar marketing role.
• Strong project management and organisational skills to meet tight deadlines and work on multiple projects simultaneously, with experience working cross functionally and managing multiple stakeholders.
• Excellent attention to detail with strong proofreading skills.
• Knowledge in analytics (including GA).
• Travel, Motor Vehicle Record & Physical/Environment Requirements: Occasional travel to other sites and activities <10% of time.
• It would be a plus if you also possess previous experience in: A scientific backgroundwould be beneficial, though not essential.
• Paid media management.

Benefits

Abcam, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. This job is also eligible for bonus/incentive pay.

For more information, visit www.danaher.com. Danaher is a leading global life sciences, biotechnology, and diagnostics innovator, helping to solve many of the world’s most important health challenges, ultimately improving quality of life for billions of people today, while setting the foundation for a healthier, more sustainable tomorrow. The Danaher ecosystem is made up of more than 15 businesses united by a shared commitment to innovate for tangible impact.