Marketing Business Partner

Bellrock; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Bellrock is seeking a Marketing Business Partner to enhance sales and support brand strategy through innovative marketing. This role requires collaboration with stakeholders and the marketing team to drive brand awareness and implement effective campaigns, while needing a solid background in marketing strategy and management.

Benefits

25 days annual leave plus bank holidays

Salary exchange pension scheme

Life cover

Paid sick leave

Private medical insurance

Employee assistance and wellness program

Qualifications

• 6+ years' experience in a Marketing role, preferably in B2B environments.
• Strong understanding of digital marketing strategies and tools.
• Proficient in analytics tools such as HubSpot and GA4.

Responsibilities

• Develop and implement marketing strategies aligned with Group priorities.
• Manage multi-channel marketing campaigns with performance analysis.
• Engage with stakeholders to align marketing strategies with business goals.

Skills

Digital Marketing

Content Marketing

SEO

PPC Management

Campaign Management

Analytical Skills

Stakeholder Engagement

Project Management

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Google Analytics

WordPress

Job description

Marketing Business Partner

At Bellrock, we harness technology to give our customers an experience that not only leaves them with advanced building systems. But with peace of mind. And we unlock that by being technology-led, but people-driven. So when you’re part of Bellrock, you’ll get everything you need to be your best at work - because our people are the heart of our business. And we’re all about helping them to shine.

The Marketing Business Partner role is focussed on enhancing and supporting sales for the assigned business units (one to two) and crucial to delivering our brand strategy through consistent and compelling marketing across all stages of the marketing funnel. The Marketing Business Partner will work closely with the rest of the Marketing and Communication Team to ensure consistency, knowledge and innovation sharing.

This role will work with our stakeholders in the respective businesses units to understand their needs and work with them to achieve sales and build brand awareness and equity among their various audiences, including customers, employees, potential talent, and the broader market. Reporting into the Chief Marketing Officer, the Marketing Business Partner will work with internal teams and external partners as needed to develop impactful marketing strategies.

This is a hands-on role with the potential to influence our strategic growth and brand direction.

How will you be the change?

We believe every role is essential to providing that peace of mind for our customers - whatever part of the business you’re in. Because every role plays a part in driving us further. And everyone can be the change. That’s how deliver value for our customers, and building systems that lead the way

And as a Marketing Business Partner with Bellrock, you’ll do it by…

• Strategic Marketing and Planning: Collaborate with the Managing Director of the business unit and the Chief Marketing Officer to develop and implement marketing strategies that align with Group priorities, using relevant application of recognised marketing planning tools and strategies. Oversee digital and offline campaigns for the business unit that convert, focusing on brand equity, SEO optimisation, content creation, and social media management
• Campaign Management: Manage and collaborate with the wider Marketing and Communication team, stakeholders and the Head of Digital Marketing on multi-channel marketing campaigns, from conceptualization, segmentation, targeting and positioning, and channel strategies through to performance analysis. Coordinate with internal teams and optimise PPC campaigns, keyword strategies, and content marketing
• Content Development: Work with content and design teams to create and review content for websites, social media, email, newsletters, case studies, blogs, events and other marketing and sales enablement assets as needed. Ensure content aligns with our brand’s voice and objectives
• Event Management: Strategic planning and execution of internal and external event and speaker platforms, including budgeting, logistics, marketing, and ROI follow-up strategies. Manage event calendars and liaise with external partners and vendors
• Stakeholders Engagement: Collaborate with sales, senior management, and external partners to align marketing strategies with business goals. Prepare presentations, reports, and marketing collateral for various audiences
• Internal Communications: Work closely with the business unit and People stakeholders to understand people’s demographics and work with them to develop marketing and comms strategies that engage and following this, execute with the colleagues in the Marketing and Communication team to deliver and measure impact
• Customer Engagement: Understand customer personas and engagement strategies, including email marketing, events, awards submissions, customer feedback initiatives, and CRM updates
• Analytics and Reporting: Use analytics tools to track campaign performance against agreed success metrics and KPIs. Prepare reports on marketing effectiveness and recommend strategies for continuous improvement and resource prioritisation
• Vendor and Partner Relations: Manage relationships with external agencies and partners to ensure timely delivery of marketing service, value for money and compliance with budgets. Maintain organised records and adhere to version control and asset management processes
• Administration and organisation: Maintain a well-organised file system and adhere to the team’s process for version control and asset management. Maintain organised records and timesheets for resource planning and task prioritisation.

What does it take?

If you’re ready to be the energy that helps us build our business, share our success, and really own it as a Marketing Business Partner, you’ll need…

• Bachelor’s degree (or equivalent experience) in Marketing, Communications, Business Administration, or related fields
• Proven experience in marketing management, preferably in built environment sectors/ B2B environments
• 6+ years’ experience in Marketing role
• Strong understanding of digital and content marketing strategies, SEO, PPC management, content, and social media platforms
• Experience of website/ CMS platforms such as WordPress, SharePoint, Sitecore or others
• Proficient in marketing analytics tools and CRM software, such as HubSpot & GA4
• Experience of Microsoft Office 365 environment (Teams, Excel, Word, PowerPoint etc.)
• Able to use and curious about practical application of AI tools – without being over reliant (we don’t want everything Chat GPT)
• An aesthetic eye – an understanding and appreciation of good design, graphics, photography and film
• A highly collaborative person, willing to guide and inspire others with fresh ideas and creative thinking
• Strong communication skills to effectively work within a team and present ideas to stakeholders at all levels
• Ability to manage multiple projects simultaneously and meet tight deadlines
• Excellent written and verbal English language skills.

Working arrangements

We embrace smarter working practices which offer our employees the opportunity to work their hours flexibly and remotely where their roles and business needs allow. In this role, the successful candidate would be required to work hybrid from our London or Leicester office.

What can we offer you?

Upon joining Bellrock, you can expect a comprehensive benefits package including:

25 days annual leave plus bank holidays + 1 additional day as a thank you (enjoy it, it’s on us)

Salary exchange pension scheme

Life cover

Paid sick leave

Health Assured employee assistance and wellness program

Enhanced maternity, paternity and adoption leave

Salary sacrifice schemes: Cycle to work

Private medical insurance

Holiday purchase scheme of additional 5 days per year

Offers and discount scheme designed to save money on everyday shopping and essentials

Healthcare Cashplan

MotorSave Scheme

Refer a friend

Liftshare

Virtual GP

Helping you to shine

We’ve always encouraged new and different perspectives - and that also means making ours a workplace that encourages diverse and unique voices. Where everyone feels welcome, included, and supported to be themselves and achieve more.

So, if you join us, you’ll find an inclusive workplace that recognises your hard work, offers lots of learning and development, flexible and hybrid working, and support for your wellbeing. As well as benefits that can make a difference to your life.

Why Bellrock?

Our people are our passion, so we’re all about helping them to shine. That means putting everything in place for you to have a rewarding career with us. So you can go far in your career, with us behind you. And our business will grow, too. So, if you’re ready to start your career journey with Bellrock, we’re ready to welcome you. It’s a great place to be - the light, the energy, the solution. You.

Apply today.