Marketing Business Partner

AICPA; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

AICPA is seeking a Senior Manager to lead the development of compelling programmes and solutions, enhancing audience engagement and revenue. This hybrid role involves collaboration across teams and focuses on user-centric design and strategic alignment. With a commitment to inclusivity and continuous learning, AICPA offers a supportive environment for ongoing personal and professional growth.

Benefits

Flexible work arrangements

Healthcare benefits

Pension plan

Annual leave

Parental leave

Employee assistance program

Learning and development opportunities

Qualifications

• 8+ years experience in marketing, digital content management, or related field.
• Experience creating user-centric services and solutions.
• Experience delivering content across multiple channels.

Responsibilities

• Design programmes and solutions for audience segments to drive revenue.
• Collaborate with various teams to ensure alignment with proposition strategies.
• Utilize analytics to understand audience needs and improve service offerings.

Skills

Digital content management

UX design

Marketing

Audience segmentation

Education

Bachelor's degree

Job description

About the Role:

You will be primary contact between the Proposition Owner and other Team Leaders and the Experience team on the agreed Experience team services. You will support Proposition Owners in delivery of valuable and viable propositions to our chosen audiences and help deliver revenue and other goals in consideration of the Association’s overarching purpose, financial performance and audience reach. You will report to the Director - Experience Business Partnering. This is a hybrid-remote and office-based position, and our UK office is in central London. This role equivalent to a Senior Manager but as an individual contributor.

You Will:

• Work together with leaders to design a compelling set of programmes, campaigns and solutions to meet proposition strategies that resonate with clearly defined audience segments and satisfy revenue and Return on Experience Investment. Provide guidance to shape programmes (stories, services and solutions) that deliver the message and purpose-based outcomes
• Align with the Segmentation & Proposition Support team to ensure requests meet clearly defined audience segments and propositions to create revenue. Work to develop strategies with the Journey Managers that ensure new solutions, services, stories align to journeys that allow our chosen audience to view the right content in the right channel at the right time for the right reaction/outcome.
• Work in collaboration with Experience Delivery Manager who will submit briefs to initiate programme workflows and ensure programmes deliver to specifications.
• Work in collaboration with Experience Service Manager who will ensure that areas of our kept informed of progress, manage any service incidents or escalations and maintain an up-to-date experience service catalogue.
• Consider and advise on appropriate brand activation strategies appropriate for delivery.
• Work with the Experience Insights, Intelligence and Analytics (IIA) team to gain clear understanding of our audience/segments to ensure Association services/solutions/stories create audience value.

You Have:

• Bachelor's degree
• 8+ years experience in marketing, digital content management, digital content development or related field.
• Experience creating services, solutions, and stories that provide meaningful and relevant experiences to users through use centric(UX) design.
• Experience delivering across multiple channels

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

#LI-Hyrbrid #GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Additional Information