Marketing & Business Development Executive

Francesca's Recruitment Ltd; Chesterfield; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Bonus available

Job summary

Francesca's Recruitment Ltd in Chesterfield is seeking a proactive Marketing & Business Development Executive to blend marketing with sales and new business generation. You will own outbound prospecting, lead generation and content creation, while coordinating marketing campaigns, events and digital activities to drive growth.

This stand-alone, office-based role offers a clear path to shape the company's marketing strategy.

Qualifications

• Experience in B2B marketing and outbound sales.
• Proven lead generation and customer acquisition skills.
• Copywriting and content creation abilities.
• Experience with email and e-shot marketing.
• Website and e-commerce management experience.
• Knowledge of SEO and digital marketing, including social media.

Responsibilities

• Develop and execute the company's marketing strategy.
• Lead outbound prospecting and new business generation.
• Identify and research target customers and markets.
• Make proactive outbound calls and follow up sales opportunities.
• Manage and develop prospect and marketing databases.
• Coordinate and manage e-shot and email campaigns.
• Manage and update the e-commerce website.
• Create engaging digital marketing content.
• Support SEO, social media and wider digital marketing activities.
• Maintain brand consistency across channels.

Skills

B2B marketing

Outbound sales

Lead generation

Copywriting

Email marketing

Website management

SEO & digital marketing

Social media

Campaign planning

Exhibitions & events

Marketing materials

Job description

Marketing & Business Development Executive

Chesterfield | Full Time | Office Based | £30,000-£40,000 + Bonus

Francesca's Recruitment Ltd are recruiting for a Marketing & Business Development Executive to join a successful and growing business based in Chesterfield.

This is a fantastic opportunity for a commercially minded Marketing & Business Development Executive who enjoys combining creative marketing with proactive sales and new business generation.

As a Marketing & Business Development Executive, your key priority will be outbound prospecting and lead generation. You will identify potential customers, make outbound calls, develop relationships and create new sales opportunities.

The Role

The Marketing & Business Development Executive will take ownership of a varied mix of marketing, digital and business development activity, including:

• Develop and execute the company's marketing strategy
• Lead outbound prospecting and new business generation
• Identify and research target customers and markets
• Make proactive outbound calls and follow up sales opportunities
• Manage and develop prospect and marketing databases
• Manage external marketing agencies and suppliers
• Coordinate and manage e-shot and email marketing campaigns
• Manage and update the e-commerce website
• Create engaging website, digital and marketing content
• Review and update brochures, sales literature and marketing materials
• Support SEO, social media and wider digital marketing activity
• Maintain brand consistency across all marketing channels
• Coordinate exhibitions, trade shows and company events
• Produce and maintain product information, technical literature and imagery
• Support the wider sales team with targeted marketing campaigns and lead generation

About You

We're looking for a proactive Marketing & Business Development Executive with a strong combination of marketing, communication and commercial skills.

You'll ideally have experience in:

• B2B marketing
• Outbound sales and prospecting
• Lead generation and customer acquisition
• Copywriting and content creation
• Email and e-shot marketing
• Website and e-commerce management
• SEO and digital marketing
• Social media
• Marketing campaign planning and execution
• Managing external agencies
• Producing brochures and marketing materials
• Events and exhibition coordination

You'll be confident, creative, commercially driven and highly organised, with excellent communication skills and the ability to work independently.

Most importantly, you'll be comfortable picking up the phone, speaking to new prospects and proactively generating opportunities.

What's on Offer

£30,000-£40,000 per annum + Bonus

• Full-time, office-based position
• Bonus available
• Stand-alone role with genuine responsibility
• Key position within the sales function
• Opportunity to shape and develop the company's marketing strategy
• Varied mix of marketing, digital and business development
• Opportunity to make a direct impact on company growth
• Supportive environment within a successful and growing business

If you're an ambitious Marketing & Business Development Executive looking for a role where you can combine marketing expertise with genuine sales and business development responsibility, we'd love to hear from you.

Marketing & Business Development Executive | Chesterfield | Full Time | £30,000-£40,000 + Bonus