Marketing Automation Strategy Manager

PwC UK; Birmingham; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

PwC UK recherche un Marketing Automation Strategy Manager pour rejoindre son équipe digitale, avec l'opportunité de conduire des campagnes marketing automatisées et d'améliorer l'engagement client. Le candidat idéal possède une expertise avec Salesforce Marketing Cloud et une solide expérience en analyses de données et collaboration inter-fonctionnelle.

Benefits

Flexibilité de travail

Couverture médicale privée

Accès à un médecin virtuel 24/7

Jours de bénévolat

Récompenses pour vos contributions

Qualifications

• Expérience avec des plateformes d'automatisation marketing, surtout Salesforce Marketing Cloud.
• Compétences de base en HTML/CSS et maîtrise de SQL et AMPscript.
• Capacité à livrer des projets dans les délais et à collaborer efficacement.

Responsibilities

• Conception et exécution de campagnes marketing automatisées.
• Analyse des parcours de communication et optimisation des performances.
• Formation sur les meilleures pratiques pour soutenir le développement de l'équipe.

Skills

Automatisation marketing

Analyse de données

Collaboration inter-fonctionnelle

Gestion de projet

Communication

Education

Certification Salesforce Marketing Cloud

Tools

Salesforce Marketing Cloud

HTML/CSS

SQL

AMPscript

Job description

About the role

PwC is seeking a dynamic Marketing Automation Strategy Manager to join their innovative UK Digital Marketing Team. This role offers the opportunity to shape compelling digital experiences across channels while driving the firm's digital marketing strategy. You'll collaborate with diverse teams and top-tier digital agencies, leveraging cutting-edge MarTech tools to enhance personalised client journeys. Your expertise in marketing automation will be pivotal in executing impactful campaigns and upskilling colleagues. If you're passionate about data-driven insights, innovation, and storytelling, this role provides the perfect platform to make a significant commercial impact in a leading professional services firm.

What your days will look like

• Design and execute automated marketing campaigns using Salesforce Marketing Cloud tools like Email Studio and Journey Builder to create personalised customer experiences.

• Analyse cross-channel communication journeys to optimise performance and implement A/B testing strategies to enhance effectiveness.

• Collaborate with marketing teams to develop automation strategies, manage UAT, QA, and pilot tests, while providing insightful analysis and reporting.

• Innovate and improve processes, ensuring compliance with Data Protection laws and industry standards.

• Deliver training on best practices to support team development and contribute to achieving annual marketing objectives.

• Opportunity for line management and leading strategic initiatives in marketing automation.

This role is for you if

• You have proven experience with email marketing automation platforms, especially Salesforce Marketing Cloud. Certification is a plus.

• You possess basic HTML/CSS skills and proficiency in SQL and AMPscript for effective email design and personalisation.

• You are experienced in developing and managing customer lifecycle programs to enhance engagement.

• You have a strong ability to deliver projects on time and achieve results through cross-functional collaboration.

• You have a solid understanding of email marketing legislation and industry best practices.

• You have excellent communication and stakeholder management skills to support advising the marketing function and business

What you’ll receive from us

No matter where you may be in your career or personal life, our benefits are designed to add value and support, recognising and rewarding you fairly for your contributions.

We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.