Marketing Automation Manager

Core-Asset Consulting; City of Edinburgh; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Marketing Automation Manager to spearhead the transition to Salesforce Marketing Cloud. This role offers a unique opportunity to enhance lead generation through creative and targeted email communications. You will lead the marketing automation strategy across the UK and EMEA while collaborating with regional teams to optimize campaign performance. If you have a passion for email marketing and a knack for technical solutions, this is the perfect opportunity to make a significant impact in a dynamic environment.

Qualifications

• Proven experience with Salesforce Marketing Cloud is essential.
• Strong skills in HTML and CSS for designing emails.

Responsibilities

• Lead the Marketing Automation strategy across UK & EMEA.
• Design and execute targeted email journeys and workflows.

Skills

Salesforce Marketing Cloud

HTML

CSS

Email Marketing Practices

Google Analytics

Job description

Job Description:

Our client, a global asset manager, is recruiting for a Marketing Automation Manager to join their team on an initial 6-month contract with a hybrid working basis. The role involves leading the transition to Salesforce Marketing Cloud, optimizing journeys, and boosting lead generation through creative, targeted communications.

Skills/Experience:

1. Salesforce Marketing Cloud experience (essential)
2. Highly competent in HTML and CSS for email design (essential)
3. Extensive knowledge of current email marketing practices
4. Familiar with web analytics reporting systems such as Google Analytics

Core Responsibilities:

1. Lead the Marketing Automation strategy across UK & EMEA
2. Serve as the technical lead for the Salesforce Marketing Cloud migration
3. Design and execute targeted email journeys and workflows
4. Collaborate with regional teams to enhance campaign performance
5. Build and manage responsive HTML email templates
6. Implement lead capture, segmentation, and nurturing strategies
7. Ensure data quality, compliance, and governance standards are met
8. Provide training and support to promote platform adoption

Note: The application deadline is Friday, 9th May at 9am.