Marketing Assistant

EFL (English Football League); Greater London; Hybrid; GBP 23,000 - 30,000; Full time

Job summary

The EFL is seeking a Marketing Assistant to join the Marketing Team on a 6 month fixed-term contract in London (hybrid). You will support the Marketing Manager: Brand & Commercial for Wembley Finals prep and assist Fan Engagement activities, including campaigns and reporting, while providing marketing and administrative support to the team.

The role offers exposure to major finals at Wembley and requires strong communication, organisational skills and a good understanding of marketing in sport.

Qualifications

• General marketing understanding in sport, brand or engagement.
• Understanding of online/web channels for stakeholder communication.
• Experience with marketing in football environment is a plus.
• Familiarity with EFL, clubs and partners is desirable.

Responsibilities

• Support brand delivery and planning for Wembley Finals campaigns.
• Assist with branding and creative assets in-stadia and admin tasks.
• Provide admin support for asset management and brand platforms.
• Support data, research and general marketing functions daily.

Skills

Marketing knowledge

Brand & commercial

Marketing communication

Teamwork

Organisational skills

Time management

Stakeholder communication

Written communication

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Contract Type: 6 Month Fixed-Term Contract

Workplace: Hybrid, London

Reporting to: Marketing Manager

“The EFL is about two things – great football competitions and supporting communities 365 days a year”.

The EFL is looking for a Marketing Assistant to work in our Marketing Team. The role is a 6 month fixed-term role and will assistant and work across our flagship major finals at Wembley stadium.

More information is available in the downloadable Applicant Brief that is attached to this advert.

JOB PURPOSE

The Marketing Asistant will provide marketing & administrative support to the EFL marketing team, working across multiple areas with the main focus on providing support to the Marketing Manager: Brand & Commercial regarding Wembley Finals preparation and Marketing Manager: Fan Engagement regarding Fan Engagement activity.

KEY RESPONSIBILITIES

BRAND AND COMMERCIAL

• Support the Marketing Manager - Brand & Commercial with the brand delivery & planning of our five EFL Wembley Finals – Carabao Cup Final, EFL Trophy Final and the Sky Bet Play-Off Finals
• Assist with the branding and competition creative (physical and digital assets) in-stadia for the five EFL Wembley Finals, providing creative and administrative support
• Provide admin support with Box.com (EFL creative assets system) and other brand platforms, ensuring that brand assets are well organised and accessible

DATA, RESEARCH AND GENERAL SUPPORT

• Support as required within this function supporting the Data, Research & Insight function.
• Support holistically with the daily functions of a busy Marketing department
• Undertake any other reasonable duties as identified by the Head of Marketing and wider business

FANTASY LEAGUE AND FAN ENGAGEMENT

• Carry out monthly prize fulfilment across key marketing areas (Fantasy EFL, Fan Engagement)
• Assist with weekly Fantasy EFL email campaigns and newsletter creation (writing copy, approving sends)
• Assist with Fan Engagement activations around key EFL milestones throughout the year
• Assist with reporting of stats for Fantasy & Fan Engagement campaigns

WHO WE ARE LOOKING FOR

KNOWLEDGE & UNDERSTANDING

• A general understanding and knowledge of marketing within a sporting environment from a brand or engagement perspective
• An understanding of online/web channels as an effective method of stakeholder communication
• Ideally an understanding of the football environment from a marketing perspective
• Ideally an understanding of the EFL, EFL Clubs and EFL commercial partners

TECHNICAL SKILLS

• Strong communication skills, including the ability to respond to queries, either verbally or in written form, in a professional, courteous and knowledgeable manner
• Technical skill with relevant software, in particular excellent Microsoft Office abilities such as Word, Excel and PowerPoint
• Great attention to detail
• Ideally working Marketing competency, demonstrated in a previous role or work
• Ideally a Marketing qualification or equivalent working experience

ATTRIBUTES

• Strong communication skills, both written and verbal
• Strong organisational skills
• Able to work independently and as part of a team
• Ability to offer a flexible and adaptable approach to work as required
• Great time management skills - able to manage time effectively and prioritise tasks
• Interested and passionate about the marketing & brand industry
• Lead by example by contributing to promoting the principles of the EFL:
• Everybody Working Together - We are one team supporting each other and collaborating on our shared goals
• Fairness & Equality - Being consistent and inclusive for everyone - showing respect
• Listening & Learning - Communicating with trust and honesty - growing as individuals and enabling others to do so too
• Changing Lives - We support the communities and Clubs we serve

INTRODUCTION TO THE EFL

As the world’s original professional league competition, founded in 1888, the English Football League (EFL) is proud to be the home of some of football’s most iconic moments.

Responsible for administering and regulating the Sky Bet Championship, League One and League Two, which culminate in the historic end of season Play-Offs, along with the Carabao Cup and the EFL Trophy, the EFL delivers unrivalled jeopardy, authenticity and non-stop entertainment.

With a mission to be recognised as one of the world’s most respected, popular, and successful football competitions, the League now has a stronger reach and appeal than ever before, becoming a home for talent from across the globe and some of the game’s biggest names.

Across the globe, the EFL’s reach is as strong as it has ever been with fixtures available in more than 250 million homes outside the UK and Ireland and across 200 territories worldwide, culminating in a global audience of over 480 million.

Off the pitch our Clubs are embedded in the towns and cities from which they take their names and are the beating hearts of communities across England and Wales. Through their charitable arms, Clubs deliver life-changing work in some of the UK’s most deprived areas, positively impacting the lives of the more than 1.1 million people that engage with them each season. Allowing people to come together in times of celebration, but also unite through adversity, they are making a tangible impact.

OUR TEAM AT THE EFL

Alongside the key skills, experience and attributes – we want people to join us to show energy, commitment and belief in what we are trying to do for the good of our Football Club Charities, our Clubs, our partners and most of all – our communities

Our recruitment process will be rigorous and demanding (but hopefully enjoyable!) and so will our role. In return, we offer honesty, integrity, and a unique opportunity to work within an exciting, and ever changing, sector

Our employees and volunteers are crucial to our success and equality, diversity and inclusion (using an equity approach) are fundamental elements of building our team. Each of us come from different backgrounds and have an array of qualifications, skills and life experiences.

If you have any particular requirements in respect of the recruitment or interview process please mention this in your application.

SAFEGUARDING

The EFL is committed to safeguarding the welfare of children and adults at risk and require all employees to share this commitment and promote the welfare of these groups.

Applicants will be asked about any previous convictions and cautions. Amendments to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (2013 and 2020) provides that when applying for certain jobs and activities, certain convictions and cautions are considered ‘protected’. This means that they do not need to be disclosed to employers, and if they are disclosed, employers cannot take them into account. Guidance about whether a conviction or caution should be disclosed can be found on the Ministry of Justice website.

INCLUSION

The EFL is committed to creating an inclusive and diverse environment and is proud to be an equal opportunity employer.

Applicants fulfilling the criteria will be considered in a meritocratic way and without regard to race, ethnicity, religion or belief(s), gender, gender identity or expression, sexual orientation, marital status, disability, age or with regards to pregnancy or maternity.

If you have any particular requirements in respect of the recruitment or interview process, please mention this in your application.

The EFL reserves the right to close this vacancy early should we receive enough applications.