Marketing Assistant

Westgate Healthcare; England; On-site; GBP 20,000 - 25,000; Full time

Job summary

Join a family-run, award-winning care home group as a Marketing Assistant in Borehamwood. You will play a key role in developing engaging digital content, managing social media, and supporting marketing campaigns to help connect with families and enhance the visibility of our care homes.

Benefits

Access to financial wellness programs

Employee discount schemes

Support for additional qualifications

Recognition schemes and team events

Qualifications

• Proven experience managing social media platforms.
• Skilled in using visual design tools like Canva.
• Organized, articulate, and self-motivated individual.

Responsibilities

• Create and manage engaging social media content.
• Assist in executing online advertising strategies.
• Design and implement email marketing campaigns.

Skills

Social Media Management

Digital Marketing

Video Editing

Communication

Tools

Canva

WordPress

MailChimp

Hootsuite

Adobe

Excel

Word

Job description

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Marketing Assistant (Entry Level) – Borehamwood, Hertfordshire

Location: Westgate Healthcare Head Office, Chester Road, Borehamwood, Herts, WD6 1NA

Hours: Monday to Friday, 9am to 5pm, 37.5 hours per week

Job type: Permanent

Come and make a difference with the team at Westgate Healthcare! #CareWithUsAtWestgate

Westgate Healthcare is a family-run, award-winning care home group with 9 care homes across London, Essex, Herts and Bucks with further developments in the pipeline. We are incredibly proud that all of our inspected care homes are rated either ‘Good’ or ‘Outstanding’ by the independent care regulator, the Care Quality Commission.

We now have a very exciting opportunity for a creative, organised and enthusiastic individual to join our team in Borehamwood on a full time, permanent basis as our Marketing Assistant.

This is a fantastic opportunity to be part of a company that values collaboration, compassion and innovation. You'll play a key role in telling the stories of our homes, supporting digital campaigns and helping us connect with families, residents and team members across multiple platforms.

Please note that this role is based at our Head Office in Borehamwood, Hertfordshire and requires flexibility to travel to all of our care homes as needed. For this reason, a car driver is essential.

Why work for Westgate?

• Improve your financial wellness and flexibility with Wagestream; access your wages before pay day and enjoy exclusive discounts at a variety of the UK’s favourite shops
• Access to the Blue Light Card (employee discount scheme)
• Access to other discount schemes; Byond Prepayment Card (employee cashback card), Extras Discounts (employee discount scheme) and Cycle to Work Scheme
• Refer a Friend Scheme - earn up to £500 for a successful referral!
• Internal and external employee recognition schemes (e.g. Employee of the Month and Long Service) and team building social events
• Support in achieving additional qualifications, including nationally recognised qualifications
• Access to financial and wellbeing support through The Care Workers Charity
• Comprehensive staff induction with free training and professional development

About the role:

• Create videos of our care homes that highlight key features, including footage of residents, team members and daily interactions
• Create diverse video content, including training materials, testimonials, recruitment adverts and staff interviews
• Assist Marketing Executive with local advertising efforts, both print and digital creating assets in Canva
• Develop and schedule content across Facebook, TikTok (where appropriate), LinkedIn, YouTube and Instagram
• Manage, implement and analyse all boosted and paid social media campaigns
• Collaborate with our 9 care homes to capture and produce engaging social media content
• Plan and promote events via social media to support recruitment and increase group occupancy
• Grow and engage our follower base across all social media platforms
• Provide support, where required, to our activities teams in creating videos and posting content on social media channels
• Maintain community interaction by responding to comments and messages promptly
• Work closely with the Marketing team to ensure all content aligns with the group’s overall marketing strategies
• Actively contribute to the planning and execution of online advertising strategies
• Design, plan and execute email marketing campaigns through MailChimp to boost stakeholder engagement
• Monitor social media trends in the care sector to keep the company innovative and competitive
• Support the Marketing Executive to compile data and reports on social media performance, engagement and industry trends
• Be responsible for day to day admin tasks within the Marketing team

You will liaise with the Marketing Executive on a daily basis to discuss and prioritise the weekly tasks, however the role will report to the Head of Sales and Marketing.

About you:

• Proven experience in managing social media platforms (Facebook, TikTok, LinkedIn, YouTube and Instagram) and executing engaging digital marketing campaigns
• Skilled in managing and updating websites using WordPress
• Proficient with visual design tools such as Canva for video editing as well as software including Hootsuite, MailChimp, Adobe, Excel and Word
• Full, clean driving licence with access to a vehicle for work-related travel
• Highly organised, articulate and self-motivated

We reserve the right to close this vacancy once we receive suitable applications, therefore, an early submission is encouraged. Due to a high volume of applications, if you do not hear from us within 5 working days, please assume that your application has been unsuccessful.

Westgate Healthcare is an equal opportunities employer, and we welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age.