Marketing Assistant

JR United Kingdom; Borehamwood; On-site; GBP 24,000 - 30,000; Full time

Job summary

A leading company in the beauty sector in Borehamwood is seeking a Marketing Assistant. This role involves supporting brand visibility through various marketing initiatives, assisting in product launches, market research, and digital marketing efforts. Ideal for a candidate with a bachelor's degree in marketing or related fields and a passion for the beauty industry.

Qualifications

• Experience in market research.
• Knowledge of sales and marketing.
• Experience in the beauty industry is a plus.

Responsibilities

• Assisting in building Gerrard International’s profile and brand communications.
• Creating and producing periodic newsletters and beauty bulletins.
• Market research and customer surveys to assess demand, brand positioning, and awareness.

Skills

Strong organisational skills

Multitasking

Proficiency in Microsoft Office

Education

Bachelor's degree in Business, Marketing or equivalent

Job description

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Gerrard International is a well-established company based in Borehamwood that has been creating a buzz in UK spas and salons for over 30 years. They offer an impressive portfolio of brands including Jessica, BeautyLab London, Spongellé, Happy Paul, and their own brand Mii Cosmetics, which includes sub-brands for manicure and pedicure (Nails by Mii), makeup (Mii Cosmetics), tanning (Kissed by Mii), and brows (Brow by Mii).

Role Description

This is a contract role for a Marketing Assistant with Gerrard International. You must have a demonstrable love of beauty. The ideal candidate will be a creative and analytical thinker. The Marketing Assistant will assist in the following activities:

Company / Brand / Product

• Assisting in building Gerrard International’s profile, as well as individual brand profiles
• Assisting in the effective communication of all marketing related information both in-house and externally

Exhibitions and events

• Creating and assisting in production and distribution of all marketing materials including online ‘ezone’ presence for trade exhibitions
• Assisting in planning and executing brand presence at trade and consumer events, attending where necessary
• Assist in maximising exposure pre and post event and evaluating success

Advertising

• Ensuring advertising deadlines are met and content is received and supplied
• Creating and assisting in production of trade and consumer advertising
• Maintaining trade advertising calendar

Artwork, design and print

• Building relationships and liaising with In-house Creatives and printers.
• Writing artwork briefs for the designers based on direction given by Brand Manager.
• Assisting in the maintenance of a fully comprehensive image library of old, existing and new brand and brand related images
• Gathering quotes for production, managing timely delivery and organising distribution
• Requesting Purchase Orders as necessary
• Assisting in the creation and updating of all marketing materials including those for international distributors

Websites

• Working with the IT support team and E-commerce manager to provide all required assets
• Assisting in development of new website projects

Project Management

• Assisting in ensuring that all ensuing projects are completed within the given timescale and within a given budget

In-house communications

• Assisting in the effective communication of all marketing related information in-house

New launches / Promotions

• Assisting in the running of an effective brand promotional calendar
• Assisting in the communication and distribution of marketing materials to third parties and in-house
• Proofreading all required materials
• Assisting in the management of the production of marketing materials, including leaflets, posters, eshots and flyers - this can involve writing and proofreading copy, liaising with designers and printers and adapting to all required formats
• Assisting in management and upgrades of existing merchandising units and creation of new merchandising units
• Maintaining all merchandising documents and assisting in creation of new merchandising communications

Trade / Consumer Newsletter

• Assisting in creating and producing periodic newsletters and beauty bulletins, monitor results

Research

• Carrying out market research and customer surveys to assess demand, brand positioning and awareness
• Assisting in the continual monitoring of all competitor activity in order to gain a competitive edge

PR & Social Media

• Assisting the PR team where necessary
• Identifying opportunities in both trade and consumer press
• Helping to maximise on all editorial content
• Writing, proofing and distribution of press releases
• Creation of Social Media content plans for Mii
• Exploring new Social Media Channels and how they can be best utilised

General Duties

• Helping to support the Brand Manager, Marketing Team, Salesteam and other colleagues
• Creating sales reports, both consumer website and overall sales. Reporting on MOM sales and YOY sales plus how any new launches/promotions and performing against previous launches/promotions.
• Creating stock code requests for all new SKUs and promotion requests for all promos.
• Filling in stock extra info on dimensions for new launches
• Helping with marketing plans, advertising, direct marketing and campaigns
• Writing and proofreading marketing copy for both online and print campaigns as well as new product launches
• Assisting in the creation of training material such as training manuals

Qualifications

• Bachelor's degree in Business, Marketing or equivalent
• Experience in market research
• Knowledge of sales and marketing
• Strong organisational and multitasking skills
• Ability to work independently and collaboratively
• Proficiency in Microsoft Office
• Experience in the beauty industry is a plus