Email Performance Assistant Marketing · St Albans, UK

Traffic Label Limited; St Albans; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company is seeking an Email Performance Assistant to enhance their email deliverability initiatives. This role involves managing IP addresses, optimizing email campaigns, and analyzing performance metrics. Ideal candidates will have a strong foundation in email marketing and a proactive attitude to learn in a fast-paced environment.

Qualifications

• Minimum 12 months experience in email marketing.
• Experience with major ESP like Dotdigital or SendGrid.
• Familiarity with email authentication and spam traps.

Responsibilities

• Assist with IP management and warm-up.
• Support sender certification processes.
• Contribute to email campaign strategy and monitoring.

Skills

Email content creation

CRM/data segmentation

Performance reporting

Data analysis

Tools

Everest

Postmaster Tools

Job description

• Overview:
  
  We are seeking a motivated and detail-oriented Email Performance Assistant to support the day-to-day execution and optimisation of email
  deliverability initiatives. Reporting directly to our Email Deliverability
  Specialist, this role is ideal for someone with a solid foundation in email
  marketing who is looking to deepen their expertise in deliverability and
  sender reputation.
  
  Key Responsibilities:

• Assist with the management and warm-up of multiple dedicated IP
  addresses (currently 50+) across various email platforms.
• Support the setup, submission, and maintenance of sendercertification processes, specifically Return Path (Validity Sender
  Certification).
• From a deliverability perspective, help manage email campaignstrategy including template preparation, audience segmentation,
  and data hygiene.
• Contribute to deliverability monitoring and troubleshooting incollaboration with our Email Deliverability Lead.
• Coordinate with developers and design teams to ensure associatedwebsites and landing pages meet email best practices.
• Use Everest or equivalent tools to monitor inbox placement,engagement metrics, and sender reputation.
• Analyse and report on key email performance metrics (open rates,click rates, bounce rates, etc.).
• Maintain accurate documentation of domain/IP configuration, emailauthentication, and warm-up progress.
• Stay up to date with email industry trends, ISP policy changes, anddeliverability best practices.
  
  The ideal candidate:
  

• Minimum 12 months of experience in email marketing, ideally
  
• within a fast-paced or high-volume environment.
• Hands-on experience with email campaign management, including:
  - Email content creation and layout
  - CRM/data segmentation and targetingoPerformance reporting and analysis
• Familiarity with core deliverability concepts (e.g. authentication,
  spam traps, blocklists, engagement metrics).
• Previous experience working with at least one major ESP, ideally:
  - Dotdigital
  - Adestra
  - SendGrid
• Exposure to or understanding of Return Path sender certification
  (Validity) is highly desirable, as it forms a core part of the role.
• Experience using deliverability tools/platforms such as Everest or
  Postmaster Tools is an advantage.
• Understanding of sender reputation and inbox placement
  principles.
• Familiarity with DNS configuration and records (SPF, DKIM,
  DMARC, etc.) is ideal.
• Familiarity with IP and Domain warm-up strategies
• Broader digital marketing knowledge (e.g. SEO, PPC, social) is a
  plus.
  
  Personal Attributes:
  
  
• Highly organised with excellent attention to detail.
  
• Analytical mindset and comfortable working with data.
  
• Willingness to learn and develop under expert guidance.
  
• Proactive, dependable, and collaborative.
  
• Must be based within a 45-minute drive of St Albans
  
• Hold a valid UK driver’s license and access to a personal vehicle
  
• Must have the right to work in the UK without sponsorship