Marketing and Lettings Director

JR United Kingdom; Cambridge; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing and Lettings Director to lead innovative campaigns and drive brand growth in the co-living sector. This pivotal role involves overseeing the lettings lifecycle, enhancing brand awareness, and leveraging data analytics to inform strategic decisions. The ideal candidate will blend creativity with analytical skills, ensuring high occupancy rates and effective marketing strategies. Join a dynamic team that values initiative and delivers exceptional customer experiences in a fast-paced environment.

Qualifications

• Experience in lettings and brand development is essential.
• Strong analytical skills and creative mindset are required.

Responsibilities

• Oversee lettings lifecycle and ensure high occupancy rates.
• Develop and implement brand strategy across marketing channels.
• Monitor and optimize key performance indicators for marketing.

Skills

Marketing Strategy

SEO

Data Analytics

Brand Development

Social Media Management

Content Creation

Education

Bachelor's Degree in Marketing or Related Field

Job description

Social network you want to login/join with:

Marketing and Lettings Director, cambridge

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Client:

InterSTEM

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

5

Posted:

24.04.2025

Expiry Date:

08.06.2025

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Job Description:

Job Title: Marketing and Lettings Director

Reporting to: CEO

Works closely with: Growth, Operations, Customer Experience, Design & Brand teams

Direct Reports: Marketing Executives, Content Producers, External Agencies, Community Managers

Location: Cambridge, Hybrid

Company Mission

To ensure full property occupancy by attracting high-quality tenants and landlords, and to position the organisation as the most trusted and recognisable co-living brand in its region and beyond.

Core Responsibilities

Lettings Performance

• Oversee the entire lettings lifecycle, including property listing, enquiry management, viewings, and conversions.
• Ensure all property marketing is delivered with urgency, creativity, and high standards.
• Recruit, train, and manage internal lettings staff or third-party partners to maximise occupancy rates.

Brand Awareness & Positioning

• Develop and implement a comprehensive brand strategy for the company and any sub-brands.
• Define and communicate clear messaging for landlord and tenant audiences.
• Ensure consistency of brand presentation across all marketing channels and customer touchpoints.
• Drive inbound landlord leads through SEO, digital ads, LinkedIn, and referrals.
• Oversee paid marketing campaigns aimed at tenant acquisition across platforms such as Meta, Google, and TikTok.
• Manage website content, conversion-focused landing pages, and SEO performance.

Content & Campaigns

• Direct the creation of engaging social media, video, and email content.
• Launch content-driven initiatives such as property tour reels, testimonials, and lifestyle stories.
• Collaborate cross-functionally to produce behind-the-scenes and value-based campaigns.

Data, Analytics & Performance

• Monitor and optimise key performance indicators including CPL, ROAS, occupancy, and conversion rates.
• Build dashboards and regular reporting systems for all marketing activities.
• Use data insights to inform strategic and creative decisions.

PR & Local Partnerships

• Manage public relations efforts to increase brand visibility (e.g. award submissions, editorial placements).
• Build partnerships with universities, employers, estate agents, and community organisations.
• Oversee ambassador and influencer collaborations, where appropriate.

Ideal Candidate

• Commercially Minded: Motivated by KPIs, revenue, and performance metrics.
• Creative & Brand-Oriented: Strong understanding of design, content storytelling, and identity.
• Analytically Skilled: Confident working with marketing data, trends, and insights.
• Experienced Marketer: Background in lettings, brand development, or start up/scale-up environments.
• Adaptable & Innovative: Enjoys testing, learning, and improving within a fast-paced setting.

What to Expect

You will take ownership of both the marketing and lettings functions, driving results through innovative campaigns, data-informed strategies, and cross-functional collaboration. This is a highly visible and impactful leadership role with the opportunity to shape a growing brand in the co-living and property space.

If you bring a mix of hands-on marketing expertise and lettings experience—and you thrive on balancing creativity with analytics—this could be your next career-defining opportunity. Join a collaborative and forward-thinking team that values initiative, ambition, and delivering exceptional customer experiences.