Marketing and Lettings Director

InterSTEM; Cambridge; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing and Lettings Director to lead innovative campaigns and drive occupancy rates. This role is pivotal in shaping the brand's presence in the co-living market, combining creativity with data-driven strategies. You will oversee the entire lettings lifecycle, manage a talented team, and develop comprehensive marketing strategies to attract high-quality tenants and landlords. If you are passionate about making a significant impact in a fast-paced environment and possess a blend of marketing expertise and lettings experience, this is your chance to join a forward-thinking team that values initiative and collaboration.

Qualifications

• Proven experience in lettings and brand development.
• Strong analytical skills to monitor performance metrics.

Responsibilities

• Oversee the lettings lifecycle and manage marketing campaigns.
• Develop brand strategies and ensure consistency across channels.

Skills

Commercial Mindedness

Creativity

Analytical Skills

Marketing Expertise

Adaptability

Tools

SEO

Digital Advertising

Social Media Management

Data Analytics Tools

Job description

Job Description

Job Title: Marketing and Lettings Director

Reporting to: CEO

Works closely with: Growth, Operations, Customer Experience, Design & Brand teams

Direct Reports: Marketing Executives, Content Producers, External Agencies, Community Managers

Salary: £60k - £80k DOE

Location: Cambridge, Hybrid

Company Mission

To ensure full property occupancy by attracting high-quality tenants and landlords, and to position the organisation as the most trusted and recognisable co-living brand in its region and beyond.

Core Responsibilities

Lettings Performance

• Oversee the entire lettings lifecycle, including property listing, enquiry management, viewings, and conversions.
• Ensure all property marketing is delivered with urgency, creativity, and high standards.
• Recruit, train, and manage internal lettings staff or third-party partners to maximise occupancy rates.

Brand Awareness & Positioning

• Develop and implement a comprehensive brand strategy for the company and any sub-brands.
• Define and communicate clear messaging for landlord and tenant audiences.
• Ensure consistency of brand presentation across all marketing channels and customer touchpoints.

Lead Generation & Funnel Optimisation

• Drive inbound landlord leads through SEO, digital ads, LinkedIn, and referrals.
• Oversee paid marketing campaigns aimed at tenant acquisition across platforms such as Meta, Google, and TikTok.
• Manage website content, conversion-focused landing pages, and SEO performance.

Content & Campaigns

• Direct the creation of engaging social media, video, and email content.
• Launch content-driven initiatives such as property tour reels, testimonials, and lifestyle stories.
• Collaborate cross-functionally to produce behind-the-scenes and value-based campaigns.

Data, Analytics & Performance

• Monitor and optimise key performance indicators including CPL, ROAS, occupancy, and conversion rates.
• Build dashboards and regular reporting systems for all marketing activities.
• Use data insights to inform strategic and creative decisions.

PR & Local Partnerships

• Manage public relations efforts to increase brand visibility (e.g. award submissions, editorial placements).
• Build partnerships with universities, employers, estate agents, and community organisations.
• Oversee ambassador and influencer collaborations, where appropriate.

Ideal Candidate

• Commercially Minded: Motivated by KPIs, revenue, and performance metrics.
• Creative & Brand-Oriented: Strong understanding of design, content storytelling, and identity.
• Analytically Skilled: Confident working with marketing data, trends, and insights.
• Experienced Marketer: Background in lettings, brand development, or start up/scale-up environments.
• Adaptable & Innovative: Enjoys testing, learning, and improving within a fast-paced setting.

What to Expect

You will take ownership of both the marketing and lettings functions, driving results through innovative campaigns, data-informed strategies, and cross-functional collaboration. This is a highly visible and impactful leadership role with the opportunity to shape a growing brand in the co-living and property space.

If you bring a mix of hands-on marketing expertise and lettings experience—and you thrive on balancing creativity with analytics—this could be your next career-defining opportunity. Join a collaborative and forward-thinking team that values initiative, ambition, and delivering exceptional customer experiences.

Apply now.