Marketing and Data Manager

Avature; Uxbridge; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a dynamic telecom company that prioritizes innovation and collaboration! This role focuses on implementing marketing technology solutions to enhance data-driven decision-making. You will work closely with various teams to develop digital media strategies that align with business objectives. Your expertise in data integration and digital marketing will be key in personalizing campaigns and improving media efficiencies. Enjoy a flexible work environment with opportunities for professional growth and a supportive culture that values diverse perspectives. If you're passionate about making a positive impact in digital marketing, this position is perfect for you!

Benefits

Flexible working hours

Office culture events

Competitive salary

Inclusive workplace

Career development opportunities

Qualifications

• Experience in delivering marketing solutions with data teams.
• Strong understanding of first-party data integrations.

Responsibilities

• Collaborate with marketing teams to identify digital opportunities.
• Implement strategies for effective use of first-party data.

Skills

Data Integration

Digital Media Strategy

Collaboration

Project Management

Attention to Detail

Adtech/Martech Experience

Performance Media

First-Party Data Management

Tools

Google Analytics

Job description

Data & adtech have never been more important within a marketing team to maximise success. Changes in the digital and media landscapes have fuelled this, and we’re looking for someone to implement our strategy in this space. They will collaborate with our media agency and key internal teams such as our newly-formed Martech team to bring this to life to enable giffgaff’s setup to be right not just for now, but also many years in the future.

We’re looking for someone who will be able to work closely with teams across the company to implement marketing technology solutions that support data-driven decision making and contribute to marketing initiatives.

Key Responsibilities

• Working with marketing teams & internal stakeholders to understand challenges & opportunities within the digital and marketing spaces.
• Collaborate in the development of digital media strategies that align with our business objectives and data strategy.
• Implement strategies for collecting, managing, and effectively utilising first-party data to personalise campaigns and enhance targeting that create improved media efficiencies as a result.
• Organise our data sharing activities so that we can understand its incremental impact and value creation.
• Forge and nurture strategic collaborations with media agencies and key partners, unlocking the full potential of our first-party data assets.
• Implement & oversee ad tech tools and platforms to maximise the effectiveness of our digital advertising efforts and its integration.
• Lead the implementation of our digital maturity framework within the business to unlock greater capabilities and achieve greater digital maturity across key pillars.
• Partner with our media agency to enable an aligned set up across our external marketing team and internal data teams.
• Be the voice & champion for digital marketing strategies and capabilities alongside our agency within our martech/wider data science team.
• Collaborate effectively with cross-functional teams, including a dedicated martech team, alongside marketing, BI, legal and data science, to align efforts and deliver the right initiatives.
• Stay updated on industry trends and emerging technologies, driving innovation in digital media and marketing practices.

Who We Are

Do you want to join a telecoms company that’s up to good? At giffgaff we do mobile differently. We call out the bad and find a better way. We’re laser-focused on flexibility, value and mutual good.

We’re proud to be a certified B Corp. This means we've joined a network of more than 1,000 UK companies, who want to make a positive impact on people and the planet. Working at giffgaff is something you could be proud of too.

You’ll get the best of both worlds, the energy and fast pace of giffgaff, plus all the benefits that come with being part of our parent company, Virgin Media O2.

Our business model is unique. We work with our members (our customers) to understand their needs in all areas of the business. We love this highly collaborative approach. Over the past few years our member base has grown steadily, and we’re still going. We’re always looking to acquire new members, and to do that we need the best people in our team.

Our bright and modern gaff is in Uxbridge, in leafy West London. But if commuting isn’t your favourite, most of our roles can be hybrid or work from home, or anywhere in between. If you like coming in, you’ll always find some office buddies. And if you like big occasions, we really bring the office to life monthly for our themed culture days. Plus all our giffgaffers come together at our legendary giffgaff summer, birthday and Christmas celebrations.

The Must Haves

• Experience of working with data teams internally to deliver solutions for marketing.
• Examples of 1st party data integrations with paid media platforms.
• Experience either agency or client side working within digital media, ideally with experience within performance media across PPC and/or Paid Social.
• Attention to detail and the willingness to get stuck into data and processes to identify areas for improvement.
• Confident in articulating use cases and applications for data within the digital platforms and in pushing back on those that are not viable.
• Strong collaboration and project management skills.
• Having worked with a custom data platform to achieve omnichannel marketing success.
• Ideally experience working with adtech or martech showing demonstrable business impact as a result.

The Other Stuff We Are Looking For

• A curious mindset who is eager to learn and implement innovative solutions.
• An understanding of and experience using digital tools such as GA.

What's In It For You

At giffgaff we want to challenge the old way of doing things. People, and the way they work, define our culture and we encourage everyone to bring their whole selves to the gaff. That's why we believe in creating an equitable, fairer, more inclusive business that champions different ideas and perspectives. We may be sort-of-small but we're big on that caring, sharing thing & strive to create a supportive culture.

As a lean organisation, our team is built of a diverse, spirited range of people who are multi-skilled, highly motivated and flexible.

In return for your outstanding efforts, you'll be rewarded with a competitive salary and excellent benefits. We believe that hard work should be supported and recognised.

If this sounds like you, we’d love to hear from you.

Next Steps

Once you've applied the next steps of the process, if successful, are likely to include a chat with our recruiter and 3 zoom interviews with the team.

If you’ve got any burning questions or require reasonable adjustments to support you through the recruitment process, please drop the recruiter a note. Thanks for your patience in the meantime and for showing an interest in joining the giffgaff family.