Marketing and Communications Executive

Repton; Repton CP; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Pension Scheme

Free Sports Centre membership

Job summary

Repton School seeks a Marketing and Communications Executive to strengthen our UK family’s online presence with high-quality digital copy, website management, and content creation. You will work with the Group Director of Marketing and Communications and MarComms/Admissions teams to reflect Repton’s voice and excellence across channels.

You will craft audience-focused messaging, manage external partners, and drive digital campaigns while monitoring performance and insights to inform strategy.

Qualifications

• Strong digital copywriting skills for web and digital channels.
• Passion for digital storytelling and online content resonance.
• Web management and digital targeting experience: Meta Business Suite, Google Ads.
• Collaborate with staff, interview contributors, gather information for digital stories.
• Ability to manage multiple projects in a fast-paced environment.
• Organisational skills, accuracy, and attention to detail in written English.
• Experience with Canva, editing tools, and video production software.

Responsibilities

• Manage the digital marketing strategy across organic and paid channels.
• Collaborate with web agency on website strategy, structure, and content.
• Champion audience-first storytelling across content.
• Commission and quality-assure content from teams and external contributors.
• Support Admissions with targeted communications and recruitment goals.
• Provide monthly performance reports and translate data into actionable insights.

Skills

Digital copywriting

Digital storytelling

Web management

Digital targeting

Project management

Attention to detail

Collaboration

English writing accuracy

Tools

Meta Business Suite

Google Ads

Canva

Edits

CapCut

Adobe Express

Premiere

Final Cut Pro

monday.com

Job description

The following content displays a map of the jobs location - Willington Rd Repton

Location - Repton School (occasional travel to Repton Prep)

Hours - 40 hours per week Monday - Friday (Some evenings and Saturdays required, to be agreed in advance).

Contract - Permanent, All year round.

Salary - Competitive

Benefits - Pension Scheme, Free Sports Centre membership

Job Introduction

Repton School is always evolving. The next chapter of our story is one where brand, communications, and digital experience work as a single, seamless system across our UK Family of Schools.

We are looking for another ‘doer’ to join us, join in, and make things happen. You will be strategically minded, tactically well rounded, can see the big picture, and deliver the detail. You will be someone who understands that an audience’s first impression matters, and it might be made through a range of channels: be it a fleeting glance at our brand, reading brochure copy, targeted search, social content, earned media, web copy, or even receiving a personally written email. You understand that each and every one of these touchpoints must feel high-quality, consistent, and compellingly Repton.

The Marketing and Communications Executive will strengthen Repton’s online presence through high-quality digital copy, excellent website management, and purposeful content creation. This role is pivotal in shaping how the school communicates with families, prospective parents, alumni, and the wider community. The scope of the role includes our UK Family of Schools.

Working closely with the Group Director of Marketing and Communications and members of the MarComms and Admissions teams, you will ensure our website and digital channels consistently reflect the voice, energy, and excellence of Repton School. Drawing on your eye for detail and flair for digital storytelling, you will help maintain a polished, user-centred website while supporting the creation of compelling short-form content.

This role centres on digital knowledge and website performance but maintains an element of creative content production, including maximising photography, video, and design assets.

Main Responsibilities

This is not a role for a single service specialist. It is a role for an ambitious generalist integrator: someone who can hold brand, messaging, digital performance, content, communications, and marketing in one hand, and use data and creativity in the other. You will work in a small, talented team and work closely with the Director of Marketing and Communications.

• Manage the digital marketing strategy across organic and paid channels: including SEO, social media, email, and the school websites, with a clear focus on audience growth and admissions pipeline.
• Work with our web agency on website strategy, structure, and content, ensuring a compelling, user-centred experience that converts visitors into applicants.

Content & Storytelling

• Champion a culture of compelling, audience‑first storytelling, ensuring all content serves a strategic purpose and reflects the energy and excellence of Repton schools.
• Commission, edit, and quality‑assure written, visual, and video content produced by the team, external contributors, and staff across the schools.

Admissions & Audience Engagement

• Work as a strategic ‘client’ partner to the Admissions Team, ensuring marketing and communications activity actively supports recruitment goals and reflects the admissions journey.
• Develop and manage targeted communications for key audiences: prospective families, current parents, alumni, and the wider Repton community.
• Build strong, trusted working relationships with key staff.
• Commission and manage external agencies, freelancers, and suppliers (including our web agency), photographers, and video producers to time, budget, and quality.

Reporting & Insight

• Provide a monthly performance report covering: website analytics, social media engagement, email performance, paid campaign results, SEO ranking, and competitor intelligence.
• Translate data into clear, actionable recommendations, telling the story behind the numbers.

For further information on roles and responsibilities please see the job description

The Ideal Candidate

• Strong digital copywriting skills with an ability to craft compelling and brand-aligned content for web and digital platforms.
• A passion for digital storytelling and an understanding of content that resonates online.
• Competence in web management and digital targeting for audience engagement: Meta Business Suite and Google Ads, with a creative eye for compelling campaign creative.
• Confidence in collaborating with staff, interviewing contributors, and gathering information for digital stories.
• Ability to manage multiple projects in a fast‑paced environment and respond quickly to website or content needs.
• Strong organisational skills, accuracy, and attention to detail, particularly in written English. Use of monday.com or other tools an advantage.
• Experience using creative and editing tools such as Canva, Edits, CapCut, Adobe Express, Premiere, Final Cut Pro, or similar.

About Repton School

Repton is the ancient capital of Mercia, and the School, founded in 1557 from a bequest from Sir John Port of Etwall, was established on the site of a 7th century Anglo‑Saxon Benedictine abbey and latterly a 12th century Augustinian priory and the School today incorporates many of the original buildings from the estate.

The School has over one thousand pupils across the Prep and Senior School, making it large enough to achieve excellence in and out of the classroom, yet small enough for individuals to grow and succeed. Repton and Repton Prep have always enjoyed a very close relationship and in 2020, theschools became athrough-school.

At Repton Senior, each pupil, whether day or boarding, is a member of a House. Academic standards are high and creative activities, including music, art, drama and design, flourish. The School has a national profile in sport, in particular in football, hockey, cricket and swimming. Our pupils thrive both in and out of the classroom and they develop the skills, qualities and values that will lead to a successful life.

Reptonwas one of the first Britishschools to set up overseas schoolswith the establishment ofReptonSchool Dubai in 2007, and the development of a community of international schoolsis key toRepton’sfuture vision. Currently, Repton has schools in Dubai (2), Abu Dhabi (2), China, and Egypt, with plans to open a further four more over the next few years. Repton also includes five schools in the UK (Repton, Repton Prep, St Wystan’s, Vinehall and Marlborough House) with the ambition to grow its UK family of schools.