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Marketing and Brand Strategy Manager - INFORMED

LGC

London

On-site

GBP 50,000 - 75,000

Full time

5 days ago

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Job summary

A leading global company in sports nutrition seeks a Marketing and Brand Strategy Manager to drive high-impact marketing initiatives. You will lead a dynamic team, employing creative strategies while enhancing market presence and customer engagement. This role combines creativity with commercial insight, providing an exciting opportunity to influence the brand's global strategy.

Qualifications

5 years' experience in a senior marketing role focused on strategy.
Proven experience in a TIC or Sports Nutrition organization.
Exceptional communication and leadership skills.

Responsibilities

Lead brand strategy and storytelling.
Develop integrated marketing plans and go-to-market strategy.
Manage insight and market intelligence to inform decisions.

Skills

Digital marketing

Campaign planning

Creative execution

Analytics

Strategic communications

Team leadership

Stakeholder engagement

Education

Degree-level qualification (CIM Postgraduate Diploma or equivalent preferred)

Tools

Salesforce

Pardot

Marketing and Brand Strategy Manager - INFORMED

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Company Description

Informed is a market-leading global brand that builds trust in the sports nutrition sector. Its programmes set the benchmark to provide assurance sports nutrition products are safer, free from contamination, and meet label claims.

We are part of LGC ASSURE, a business that brings four global brands together to deliver a connected series of supply chain assurance solutions across critical touchpoints, with a focus on the manufacturing, ingredients and nutritional supplements sectors.

To read more about us, visit www.wetestyoutrust.com

Job Description

We’re looking for an experienced and forward-thinking Marketing and Brand Strategy Manager to lead the Informed marketing team and take our brand to the next level.

You'll design and implement high-impact marketing strategies that enhance our market presence, improve customer engagement and position Informed as the global standard-setter in the sports nutrition sector. Reporting to the Head of Global Marketing for LGC Assure, you’ll work closely with regional customers, cross-functional teams, and external partners to deliver meaningful outcomes.

This is an opportunity to combine creativity, commercial thinking, and leadership in a role with global reach.

Lead brand strategy and storytelling: Refine and evolve our brand narrative to ensure consistent, compelling messaging across every channel
Develop integrated marketing plans: Drive multi-channel strategies to support growth, customer retention, and market expansion
Own the go-to-market strategy: Create clear value propositions and launch plans for new and existing offerings
Champion content and thought leadership: Lead content planning that builds credibility, supports the buyer journey, and elevates Informed as an industry voice
Drive digital demand generation: Use data-driven techniques across SEO, paid media, content marketing, social and events to build pipeline
Enhance customer lifecycle engagement: Create targeted campaigns, feedback loops and advocacy programmes that keep customers coming back
Manage insight and market intelligence: Stay ahead of competitor trends and market shifts to inform decisions and marketing direction
Monitor budget and performance metrics: Track success using return on investment analysis and reporting to support improvement
Motivate and lead a team: Manage and develop a small team while working closely with our partners

Qualifications

A degree-level qualification (CIM Postgraduate Diploma or equivalent preferred)
Minimum 5 years’ experience in a senior marketing role with a focus on global or regional strategy
Proven marketing experience in a TIC (Testing, Inspection, Certification) organisation, or the Sports Nutrition sector.
A strong background in integrated marketing: digital, campaign planning, creative execution, and analytics
Experience leading teams, managing agencies, and overseeing complex multi-region budgets
Confidence delivering strategic marketing communications and building impactful brand narratives
A balance of data-driven thinking and creative intuition
Exceptional written, verbal and presentation skills
The ability to lead through influence in a global organisation

Nice to have

Experience launching brands into new global markets
Experience working in cross-cultural environments and with diverse customer groups
Familiarity with Salesforce and Pardot or other marketing platforms

What Makes You Stand Out

You’re a confident communicator who thrives in fast-paced, evolving environments
You lead with empathy and inspire your team to do their best work
You’re curious, commercially minded, and passionate about customer success
You know how to balance strategy with hands-on delivery
You bring energy, creativity and clarity—especially when things get complex
You turn insights into action, and action into measurable results

Additional Information

Our Values:

Passion
Curiosity
Integrity
Brilliance
Respect

We deliver world-class solutions and foster an inclusive and collaborative environment where every team member can thrive and achieve their full potential!

Equal opportunities

We are committed to ensuring that every job applicant and employee is valued for their individual talents. We strictly prohibit discrimination on the basis of age, disability, race, colour, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or parental status, religion, or belief. We proudly support an inclusive work environment where everyone can compete and succeed based on their merits.

#ScienceForASaferWorld

Seniority level

Seniority level
Not Applicable

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales

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