Marketing Analytics Manager

Harnham; Slough; Hybrid; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Hybrid work

Job summary

Harnham is seeking a Marketing Analytics Manager (Loyalty) to own loyalty analytics, shaping customer strategy through insights, measurement, and personalisation. You will lead segmentation, testing, and CRM activities to improve retention and CLV, collaborating with Marketing, Ecommerce, Product, and Data Science teams.

The role leverages reporting in SQL, Power BI, and Databricks to drive impactful decisions, with a hybrid work arrangement and exposure to senior stakeholders.

Qualifications

• Strong SQL and data visualisation experience
• Experience in marketing analytics within a consumer-facing environment
• Good understanding of loyalty and CRM metrics, including retention, CLV, segmentation, and RFM
• Ability to influence senior stakeholders and communicate complex insights clearly
• Python experience is advantageous but not essential

Responsibilities

• Defining the loyalty analytics strategy and influencing customer decision-making
• Driving customer segmentation and measuring the impact of loyalty initiatives
• Supporting personalised targeting, promotions, and CRM activity
• Building and enhancing reporting using SQL, Power BI, and Databricks
• Designing and evaluating tests across loyalty, rewards, and communications
• Partnering with Marketing, Ecommerce, Product, and Data Science teams to maximise programme performance

Skills

SQL

Data visualisation

Marketing analytics

CRM metrics

Stakeholder influence

Python (adv)

Tools

Power BI

Databricks

Job description

Marketing Analytics Manager (Loyalty)

Up to £75,000 + Benefits | Hybrid (2 days per week in Central London)

This is a fantastic opportunity to join a customer-focused business where loyalty is a key strategic priority. You'll take ownership of loyalty analytics, helping shape customer strategy through insight, measurement, segmentation, and personalisation.

The Company

A well-established consumer brand investing heavily in its customer and loyalty proposition. Analytics sits at the heart of decision-making, with strong visibility across senior stakeholders and a growing focus on data-driven customer engagement.

The Role

You will lead the analytics agenda for the loyalty programme, delivering insights that improve customer retention, frequency, and lifetime value. Key responsibilities include:

• Defining the loyalty analytics strategy and influencing customer decision-making
• Driving customer segmentation and measuring the impact of loyalty initiatives
• Supporting personalised targeting, promotions, and CRM activity
• Building and enhancing reporting using SQL, Power BI, and Databricks
• Designing and evaluating tests across loyalty, rewards, and communications
• Partnering with Marketing, Ecommerce, Product, and Data Science teams to maximise programme performance

Your Skills & Experience

• Strong SQL and data visualisation experience
• Experience in marketing analytics within a consumer-facing environment
• Good understanding of loyalty and CRM metrics, including retention, CLV, segmentation, and RFM
• Ability to influence senior stakeholders and communicate complex insights clearly
• Python experience is advantageous but not essential

What They Offer

• Salary up to £75,000
• Competitive benefits package
• Hybrid working, 2 days per week in the office
• High-impact role with strong senior stakeholder exposure
• Opportunity to shape the future of a strategically important loyalty programme