marketing analytics manager in crypto

Ripple; Greater London; On-site; GBP 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Equity

Healthcare coverage (physical & mental

Retirement plan

Family forming benefits

Parental leave

Professional development budget

Catered lunches

Job summary

Ripple ищет опытного аналитика роста для руководства сквозной аналитикой и построения визуализации данных. Ваша роль — обеспечить прозрачность расходов и доходов через единый аналитический стек и отчеты для руководства.

Требуется опыт в Salesforce, Tableau/Looker и моделировании измеримости в маркетинге, включая атрибуцию, ROI и forecasting. Предлагаются бонусы, equity и гибкие условия работы.

Qualifications

• 5+ лет опыта в маркетинговой аналитике или смежной области
• Глубокие методологии измерения роста маркетинга по воронке
• Практическое владение Salesforce CRM и пайплайнами маркетинговых данных
• Знание концепций ИИ и ML в маркетинговой аналитике
• Сильная компетентность в визуализации данных (Tableau/Looker)
• Опыт в моделировании атрибуции и медиасмоделировании
• Отличные коммуникативные навыки и пересечение функций
• Плюсом будет опыт Python или R

Responsibilities

• Владение аналитикой и сквозной измеримостью по функциям Growth Marketing
• Ведущая визуализация и инфраструктура отчетности, перевод данных в понятные дашборды
• Анализ атрибуции конвейера, ROI, CAC, LTV и распределение затрат на рекламу
• Развитие моделей атрибуции и фреймворков измерения с AI/ML
• Применение AI‑инструментов и предиктивного моделирования для инсайтов
• Поддержка экспериментальных программ с A/B тестами и анализом lift
• Сотрудничество с RevOps, BI и Marketing Ops для связи затрат с Revenue
• Поиск возможностей автоматизации отчетности с помощью AI
• Обеспечение качества данных в CRM и маркетинговых системах

Skills

Growth analytics

SQL

AI/ML in marketing

Forecasting

Data visualization

Salesforce

Tableau/Looker

Cross-functional collaboration

Python/R (bonus)

Tools

Salesforce

Tableau

Looker

MCI

Job description

Описание:

Ripple builds crypto solutions for financial institutions, businesses, governments, and developers to improve the global financial system and create greater economic fairness and opportunity.

Задачи:

• Own analytics and end-to-end measurement across growth marketing functions, ensuring consistent, actionable reporting from spend to revenue
• Lead visualization and reporting infrastructure, translating complex data into clear dashboards and narratives for stakeholders
• Analyze pipeline attribution, ROI, CAC, LTV, and ad spend distribution; partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting
• Evolve attribution models and performance measurement frameworks using AI and machine learning
• Apply AI-powered tools and predictive modeling to surface insights, identify trends, and support decision-making
• Support experimentation programs with data-driven insights, including A/B testing and lift analyses
• Partner with RevOps, Business Intelligence, and Marketing Operations to build reporting that connects spend to pipeline and revenue using Salesforce, Tableau, MCI, and other platforms
• Identify opportunities to automate reporting and analytics workflows using AI
• Ensure data quality and integrity across CRM and marketing systems

Требования:

• 5+ Years of experience in marketing analytics, growth analytics, or a related field
• Deep expertise in growth marketing measurement methodologies across the funnel
• Hands-on experience with Salesforce CRM and marketing data pipelines
• Familiarity with AI and machine learning concepts applied to marketing analytics, such as predictive modeling, anomaly detection, or automated insights
• Strong proficiency in data visualization tools such as Tableau, Looker, or similar
• Experience with attribution modeling, media mix modeling, and/or incrementality testing
• Proficiency in SQL
• Proven track record leading forecasting and budget analysis with Finance and Revenue Operations
• Excellent communication skills and ability to present complex data to technical and executive audiences
• Strong cross-functional collaboration skills
• Будет плюсом: Python or R experience

Условия:

• Competitive salary, bonuses, and equity
• Benefits covering physical and mental healthcare, retirement, family forming, and family support
• Employee giving match and mobile phone stipend
• R&R days, wellness reimbursement, weekly onsite and virtual programming, generous vacation policy, parental leave, and family planning benefits
• Catered lunches, stocked kitchens, and team events
• Professional development budget
• Managers and teams decide which 10+ days a month they come into the office
• Benefits listed above are for full-time employees