Marketing Analytics Lead: Full‑Funnel Insights

Publicis Groupe UK; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

Zenith International is seeking an Analytics Manager to shape how a leading technology brand understands and activates its marketing performance. You will translate business questions into analytical approaches, deliver full‑funnel analyses, and craft dashboards that drive strategic decisions across markets.

You’ll mentor analysts, develop scalable playbooks, and collaborate with stakeholders to optimise campaigns and investments.

Qualifications

• Experience in digital marketing analytics and campaign measurement.
• Strong understanding of attribution approaches in marketing.
• Ability to tell clear performance stories using data visuals.

Responsibilities

• Translate business questions into analytical approaches with stakeholders.
• Deliver full‑funnel analysis to identify drivers and optimisation opportunities.
• Turn datasets into actionable insights to inform strategy and investment.
• Design and maintain dashboards to communicate performance clearly.
• Lead deep‑dive analyses across markets to spot trends.
• Develop repeatable playbooks and best practices for scaling.
• Mentor analysts and foster a collaborative analytics culture.

Skills

Digital marketing analytics

Campaign measurement

Power BI

Excel

Communication skills

Cross-functional collaboration

Analytical mindset

Tools

Power BI

Excel

Job description

Zenith International is seeking an Analytics Manager to shape how a leading technology brand understands and activates its marketing performance. You will translate business questions into analytical approaches, deliver full‑funnel analyses, and craft dashboards that drive strategic decisions across markets.

You’ll mentor analysts, develop scalable playbooks, and collaborate with stakeholders to optimise campaigns and investments.