Marketing Analyst

Searchability®; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

Searchability is seeking a Marketing Reporting Analyst to join our data and technology team in a hybrid role (London or Leeds with 1-2 days in the office). You will build and maintain client reports and dashboards in Looker Studio, turning paid media and website data into actionable insights.

You will monitor digital performance, support optimisation recommendations and participate in GA4 and GTM audits, pixels, and tracking enhancements.

Qualifications

• 1–2 years of experience in digital analytics.
• Experience building reports and dashboards in Looker Studio.
• Hands-on experience with GA4 and Google Tag Manager.

Responsibilities

• Build and maintain client reports and dashboards in Looker Studio using paid media, website and campaign data.
• Identify trends, explain performance and provide insights.
• Support GA4/GTM audits, implement pixels and event tracking.
• Contribute to wider digital analytics projects.

Skills

Digital analytics

Looker Studio

GA4

Google Tag Manager

Paid media data

Data interpretation

Client communication

Remote working

Tools

Looker Studio

GA4

Google Tag Manager

Job description

• LEEDS OR LONDON – HYBRID WORKING 1-2 DAYS IN THE OFFICE
• BUILD LOOKER STUDIO DASHBOARDS AND TURN PAID MEDIA + WEBSITE DATA INTO CLEAR, ACTIONABLE INSIGHTS

ABOUT THE CLIENT

We’re recruiting for a Marketing Reporting Analyst to join an established data and technology organisation delivering reporting, insight and digital analytics solutions for major brands. You’ll primarily support reporting and analysis for a key client, with scope to get involved in wider media performance and digital analytics workstreams.

THE MARKETING REPORTING ANALYST ROLE:

You’ll be responsible for building and maintaining client reports and dashboards in Looker Studio, using paid media, website and campaign performance data to identify trends, explain performance and provide clear insights.

You’ll also monitor digital performance data, support optimisation recommendations and help identify areas for further investigation. Alongside reporting, you’ll have the opportunity to support GA4 and Google Tag Manager (GTM) audits, implement pixels and event tracking, and contribute to wider projects including digital analytics improvements, GEO/AEO analysis and social media analysis.

MARKETING REPORTING ANALYST ESSENTIAL SKILLS

• 1–2 years’ experience within digital analytics
• Experience building reports and dashboards in Looker Studio
• Hands‑on experience with GA4 and Google Tag Manager
• Experience working with paid media and website data
• Ability to interpret performance data and turn it into clear, useful insights
• Strong communication skills with the confidence to explain what the data means
• Comfortable working autonomously and speaking directly with clients remotely