Marketing & Admissions Director

Dancebox Studios & Theatre Works; Milton Keynes; On-site; GBP 55,000 - 60,000; Full time

Job summary

Dancebox Studios & Theatre Works is seeking a Marketing Director in the United Kingdom to lead marketing, admissions and outreach, with direct accountability for meeting student recruitment targets.

The role combines brand management, content strategy, and a hands-on leadership approach to drive enrolments and student success. You will oversee a team and collaborate with academic staff to ensure a coordinated, evidence-based recruitment journey.

Qualifications

• Proven experience leading marketing/admissions/recruitment or customer conversion functions.
• Exceptional organisational skills coordinating people, priorities and deadlines.
• Track record of improving conversion or commercial outcomes.
• Experience managing teams and holding people accountable for delivery.
• Strong understanding of brand positioning and persuasive communications.
• Proficiency with CRM systems and data-driven decision making.

Responsibilities

• Own recruitment strategy and conversion plans with clear milestones and team responsibilities.
• Lead Admissions Manager, Outreach & Events Manager and socials/marketing team.
• Oversee brand content across channels and recruitment materials to showcase the Dancebox experience.
• Ensure timely, personal and consistent applicant communications and follow-up throughout the journey.
• Coordinate outreach, performances and events to drive enquiries and enrolments.
• Report progress to senior leadership and manage budgets and suppliers.

Skills

Marketing leadership

Team management

Conversion optimization

Brand positioning

CRM proficiency

Communication skills

Tools

CRM systems

Job description

Dancebox Studios & Theatre Works is seeking a Marketing Director in the United Kingdom to lead marketing, admissions and outreach, with direct accountability for meeting student recruitment targets.

The role combines brand management, content strategy, and a hands-on leadership approach to drive enrolments and student success. You will oversee a team and collaborate with academic staff to ensure a coordinated, evidence-based recruitment journey.