Marketing Activation Programmes Lead

FALL CREEK FARM & NURSERY; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Valvoline Global Operations is seeking a Marketing Activation Programmes Lead to drive regional marketing initiatives across Europe, KSA, and MEA. You’ll coordinate sponsorship activations, events, content, and digital support while ensuring brand consistency and operational excellence.

You will partner with Brand, Digital, Product Marketing, Sales, and external agencies to translate global strategies into regional action plans, manage timelines, budgets, and vendor relationships, and deliver

Qualifications

• 5-7 years of experience in marketing operations, campaign execution, sponsorship activation, event management, digital marketing, or project management.
• Experience within B2B, automotive, lubricants, FMCG, or other multi-market environments preferred.
• Strong understanding of integrated marketing execution, campaign management, and brand governance.
• Experience managing agencies, suppliers, and cross-functional marketing initiatives.

Responsibilities

• Lead the execution of regional activation programs, including global sponsorship platforms such as Aston Martin Formula One.
• Translate global marketing strategies, sponsorship rights, and brand standards into actionable regional activation plans.
• Coordinate cross-functional execution across Marketing, Sales, Global COEs, agencies, and external partners.
• Manage activation timelines, governance, approvals, and post-program evaluations to ensure successful delivery.
• Deliver brand-consistent customer events and experiences across the EMEA region.
• Coordinate agencies, production partners, suppliers, and vendors to ensure high-quality execution.
• Develop event playbooks, execution toolkits, and post-event reviews that improve consistency and operational effectiveness.
• Support branded experiences through asset management, messaging, customer engagement, and content capture.
• Manage marketing calendars, project plans, campaign trackers, and execution timelines across regional initiatives.
• Support budget administration, purchase order processes, vendor coordination, procurement activities, and invoice tracking.
• Coordinate merchandise planning, ordering, inventory visibility, and distribution activities.
• Support Marketing Support Fund (MSF) administration and documentation in accordance with established governance processes.
• Manage regional marketing content libraries, campaign assets, photography, event materials, and brand resources.
• Coordinate the development and distribution of campaign assets for regional teams, distributors, and commercial partners.
• Ensure marketing content remains current, accessible, and aligned with global brand standards.
• Support campaign toolkit development and internal content management processes.
• Partner with the EMEA Digital Lead to coordinate digital campaign execution across web, social media, and digital marketing channels.
• Manage digital content calendars, asset readiness, localization, approvals, and publishing timelines.
• Support collection of digital performance inputs and ensure marketing assets meet platform and brand requirements.
• Build strong working relationships across regional marketing teams, Global COEs, Sales, Finance, Procurement, and external partners.
• Identify opportunities to improve marketing processes, execution efficiency, and operational consistency.
• Contribute to the development of scalable tools, templates, and best practices that strengthen regional marketing execution.

Skills

Project management

Marketing operations

Event management

Campaign execution

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Communications, Project Management, or related

Tools

PowerPoint

Excel

SharePoint

DAM systems

Job description

Career Opportunities: Marketing Activation Programmes Lead (2561)

Requisition ID2561-Posted08/19/2026-EMEA Europe Marketing III-EMEA Europe-GB-London 0445-Brand Equity/Marketing-0 - 70%

Why Valvoline Global Operations?
At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

• Treating everyone with care.
• Acting with unwavering integrity.
• Striving for excellence in all endeavors.
• Delivering on our commitments with passion.
• Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

Job Purpose

The EMEA Strategic Marketing Activation & Programmes Lead is responsible for driving the successful execution of regional marketing initiatives across Europe, KSA, and MEA. This role serves as the backbone for strategic sponsorship activations, events, campaign execution, content management, marketing operations, and digital support, ensuring regional priorities are translated into high-quality, consistent execution.

Working in close partnership with Brand, Digital, Product Marketing, Sales, Activation teams, Global Centers of Excellence (COEs), and external agencies, the role coordinates complex, cross-functional marketing programs while maintaining brand consistency, operational excellence, and efficient delivery across multiple markets.

How You Make an Impact

Strategic Marketing Activation & Sponsorship

• Lead the execution of regional marketing activation programs, including global sponsorship platforms such as Aston Martin Formula One.
• Translate global marketing strategies, sponsorship rights, and brand standards into actionable regional activation plans.
• Coordinate cross-functional execution across Marketing, Sales, Global COEs, agencies, and external partners.
• Manage activation timelines, governance, approvals, and post-program evaluations to ensure successful delivery.

Events & Brand Experience

• Deliver brand-consistent customer events and experiences across the EMEA region.
• Coordinate agencies, production partners, suppliers, and vendors to ensure high-quality execution.
• Develop event playbooks, execution toolkits, and post-event reviews that improve consistency and operational effectiveness.
• Support branded experiences through asset management, messaging, customer engagement, and content capture.
• Manage marketing calendars, project plans, campaign trackers, and execution timelines across regional initiatives.
• Support budget administration, purchase order processes, vendor coordination, procurement activities, and invoice tracking.
• Coordinate merchandise planning, ordering, inventory visibility, and distribution activities.
• Support Marketing Support Fund (MSF) administration and documentation in accordance with established governance processes.

Content & Campaign Execution

• Manage regional marketing content libraries, campaign assets, photography, event materials, and brand resources.
• Coordinate the development and distribution of campaign assets for regional teams, distributors, and commercial partners.
• Ensure marketing content remains current, accessible, and aligned with global brand standards.
• Support campaign toolkit development and internal content management processes.

Digital Marketing Support

• Partner with the EMEA Digital Lead to coordinate digital campaign execution across web, social media, and digital marketing channels.
• Manage digital content calendars, asset readiness, localization, approvals, and publishing timelines.
• Support collection of digital performance inputs and ensure marketing assets meet platform and brand requirements.

Cross-Functional Collaboration & Continuous Improvement

• Build strong working relationships across regional marketing teams, Global COEs, Sales, Finance, Procurement, and external partners.
• Identify opportunities to improve marketing processes, execution efficiency, and operational consistency.
• Contribute to the development of scalable tools, templates, and best practices that strengthen regional marketing execution.

What You Bring to the Role

Education

• Bachelor's degree in Marketing, Business, Communications, Project Management, or a related discipline.
• Professional certification in Project Management, Digital Marketing, or Event Management is preferred.

Experience

• 5-7 years of experience in marketing operations, campaign execution, sponsorship activation, event management, digital marketing, or project management.
• Experience within B2B, automotive, lubricants, FMCG, or other multi-market commercial environments preferred.
• Experience managing agencies, suppliers, and cross-functional marketing initiatives.

Knowledge & Skills

• Strong understanding of integrated marketing execution, campaign management, and brand governance.
• Experience supporting events, sponsorships, content development, and digital marketing activities.
• Knowledge of marketing budgets, procurement processes, purchase orders, and vendor management.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Working knowledge of digital marketing channels, content management, asset libraries, and campaign publishing.
• Advanced Microsoft PowerPoint and Excel skills; experience with SharePoint, DAM systems, or project management platforms preferred.
• Excellent communication, collaboration, and stakeholder management skills.
• Ability to operate effectively within a complex global matrix organization while maintaining attention to detail and execution excellence.
• Execution Excellence - Drives projects from planning through delivery while maintaining quality, consistency, and attention to detail.
• Collaboration - Builds effective partnerships across functions, markets, agencies, and global teams to achieve shared business objectives.
• Planning & Organization - Effectively prioritizes work, manages competing deadlines, and coordinates multiple initiatives across diverse stakeholders.
• Customer & Brand Focus - Ensures all marketing activities consistently reinforce the Valvoline brand while delivering meaningful customer experiences.
• Continuous Improvement - Proactively identifies opportunities to streamline processes, improve efficiency, and enhance marketing effectiveness.

Working Conditions / Physical Requirements / Travel Requirements

• Hybrid office environment with frequent collaboration across global time zones.
• Regular use of computers and virtual collaboration tools; ability to remain stationary for extended periods during normal office work.
• Occasional travel may be required

Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us?