Market Research Manager

JR United Kingdom; Bournemouth; On-site; GBP 60,000 - 80,000; Full time

Job summary

Une entreprise mondiale recherche un Manager de Recherche de Marché pour diriger des initiatives clés dans le domaine de l'immunologie et d'autres thérapies. Le candidat idéal aura une solide expérience en recherche de marché, notamment une expertise dans l'analyse des besoins des parties prenantes. Ce poste exige des compétences en gestion de projet, en leadership et en communication pour traduire des insights clairs en recommandations stratégiques.

Qualifications

• À partir de 7 ans d'expérience dans des rôles de recherche de marché dans l'industrie pharmaceutique.
• Compréhension solide des données commerciales et médicales ainsi que des méthodes de recherche de marché.
• Capacité à traduire des insights en recommandations exploitables.

Responsibilities

• Gérer plusieurs projets de recherche de marché à travers les marques et les régions.
• Développer des plans pour aborder les hypothèses sur les enjeux commerciaux.
• Présenter des résultats avec clarté et relier les insights à des recommandations exploitables.

Skills

Data Analysis

Networking

Leadership

Quantitative Analysis

Qualitative Analysis

Agile Mindset

Communication

Job description

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The Market Research Manager will drive and facilitate stakeholder (Patient, HCP, Payer) centric insights and market research across both Patient Evidence and Patient Impact team business partners at global, regional, and local levels, working closely with other insight colleagues. This role will primarily focus on the immunology portfolio, with the possibility of supporting other therapy areas based on need. The team is responsible for leading market research initiatives to deliver actionable insights for the organisation.

This individual will work in close partnership with business stakeholders to define critical business questions. They will collaborate with Integrated Insights Tables and other insight colleagues to identify suitable methodologies and techniques to address business issues. They will also oversee vendors to ensure the successful execution of fieldwork, review outputs, and provide business-oriented recommendations to stakeholders. The role involves managing multiple Market Research projects across brands and regions, ensuring alignment with key stakeholders and therapy areas when necessary.

Key responsibilities:

• Planning and leading market research: Develop plans to address key hypotheses on priority business issues and opportunities, ensuring that insights from HCPs, patients, and payers are central to brand strategies and tactics (e.g., campaigns).
• Understanding the therapeutic landscape: Ensure the right business questions are being asked by leveraging an understanding of the therapeutic area and competitive environment.
• Driving research methodologies: Lead and champion new and emerging research methodologies while promoting best practices in established ones.
• Stakeholder collaboration: Ensure smooth approvals of new initiatives through effective communication with regional and local teams (legal, compliance, safety).
• Integrating non-traditional insights: Incorporate understanding from non-traditional sources, such as social media listening, alongside primary research.
• Advanced analytics collaboration: Partner with the Advanced Analytics team to leverage existing data sources effectively and answer business questions efficiently.
• Regional collaboration: Work closely with regional analytics teams in Europe and/or the US to triangulate insights from primary market research and deliver impactful results.
• Customer-centricity: Advocate for the voice of customers (patients) and stakeholders (HCPs, payers), ensuring their perspectives inform decision-making.
• Compliance: Ensure market research complies with all relevant SOPs, safety reporting obligations, and global governance systems.
• Insight synthesis: Present findings with clarity, connecting insights to drive actionable recommendations, and synthesise multiple data sources to uncover the “why” behind the “what.”
• Impact-driven solutions: Translate observations into actionable insights, leveraging best practices and tools to achieve measurable business impact.

Requirements:

• Strong understanding of commercial and medical data, as well as primary market research methods.
• At least 7 years’ experience in market research roles within the pharmaceutical industry (agency or client side).
• Ability to partner with stakeholders to address insights needs through a deep understanding of the business.
• Excellent networking and leadership skills.
• Strong quantitative, qualitative, and analytical capabilities.
• Agile mindset with a passion for continuous improvement and test-and-learn approaches.
• Crisp communicator, adept at tailoring messages for technical and non-technical audiences.
• Impact-driven and able to translate insights into actionable recommendations.

Behaviours:

• Collaborative mindset and willingness to challenge the status quo.