Market & Competitor Intelligence Graduate-Newcastle

Sage; Newcastle upon Tyne; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

5 learning days a year

5 volunteering days a year

Private healthcare

Pension with Sage contributions

Parental leave from day one

Work from abroad up to 10 weeks a year

Discounts on tech, travel, gyms

Cycle to Work and EV schemes

Digital wellbeing support

Job summary

Sage in the UK offers a Graduate Market & Competitor Intelligence Programme designed to develop your skills through structured training, hands-on projects, and exposure to executive decision-making.

You’ll join Sage’s Market & Competitor Intelligence function, gathering and analysing data, building dashboards, and contributing to strategic opportunities. The role is hybrid with 3 days in the office.

Qualifications

• Strong analytical and research skills to interpret data and identify trends.
• Excellent written and verbal communication to present complex information clearly.
• Proactive, self-starting attitude and willingness to learn new tools and platforms.
• Curious mindset that embraces change and how businesses and markets work.
• Excellent interpersonal skills to collaborate across levels and functions.
• Experience using AI tools (Copilot, Claude, ChatGPT) with ongoing development of AI skills.
• Proficiency in Microsoft 365 applications, especially Excel, PowerPoint and Teams.
• Exposure to Power BI, Tableau or other data visualization tools is advantageous.
• Understanding of SaaS business models or fintech interest is advantageous.
• Experience conducting research projects during university is advantageous.

Responsibilities

• Track emerging competitors, startups and disruptive business models to spot threats and opportunities.
• Contribute to market opportunity assessments for existing and new markets.
• Maintain competitor profiles covering strategy, products, pricing, partnerships and financial performance.
• Monitor competitor launches, acquisitions, funding rounds and executive changes.
• Collect and analyse quantitative and qualitative intelligence from multiple sources.
• Build reports and dashboards communicating market and competitor performance to senior stakeholders.
• Explore how AI and emerging technologies can improve research quality and efficiency.

Skills

Analytical skills

Communication skills

Self-starting

Curious mindset

Interpersonal skills

AI tools experience

Microsoft 365 proficiency

Data visualization tools exposure

SaaS/fintech interest

University research projects

Education

Bachelor's degree or equivalent in Business/Economics/Marketing/Finance/Data Analytics/CS/Politics/IR

Tools

Copilot

Claude

ChatGPT

Power BI

Tableau

Excel

Job description

Job Description

At Sage, innovation starts with our people. With over 13,000 colleagues across 40 locations worldwide, supporting over 2 million customers, we’re united by a shared purpose: to transform the way millions of businesses work. As a global leader in AI, finance and HR software, we harness cutting‑edge technology and forward‑thinking ideas to simplify complexity and drive progress. At Sage, you’ll join a high achieving culture that values creativity, collaboration, and continuous learning. Together, we’re shaping the future of business software.

Start your career with Sage in the UK and make an impact from day one. Our ethos is simple: to help businesses thrive so they can support their communities and drive economic progress. At Sage, you’ll find a high performing environment where your ideas matter, your growth is encouraged, and your work will add value from day one. Start your journey with us and help shape the future of business across the UK and beyond.

Why join Sage as a graduate?

At Sage, we believe your career should start with opportunity, growth, and purpose. As a graduate, you’ll benefit from structured training and development programs designed to build your skills and confidence from day one. You’ll also have access to Sage Foundation, our global initiative that gives you five paid volunteer days each year to make a positive impact in your community.

You’ll join exceptional teams where you will have the chance to learn from experts, connect with peers, and grow a global professional network. At Sage, we’re committed to helping you shape your future, offering clear career pathways and opportunities to innovate and make a real difference.

What will you be involved in?

Our Graduate Market & Competitor Intelligence Programme is designed for graduates who are curious about markets, competitors, and the forces shaping the business software industry. You’ll join Sage’s Market & Competitor Intelligence function, gathering, analysing and synthesising market, competitor and customer intelligence to support strategic decision‑making across Corporate Strategy, Product Strategy and Go‑To‑Market teams. You’ll work directly on projects that influence executive and board‑level decisions, helping Sage identify market opportunities, competitor threats and emerging industry trends that strengthen our competitive position and accelerate growth.

Please note that this is a hybrid role requiring 3 days per week in the office.

Key Responsibilities

• Tracking emerging competitors, start‑ups and disruptive business models to spot threats and opportunities early
• Contributing to market opportunity assessments for existing and new markets
• Maintaining competitor profiles covering strategy, products, pricing, partnerships and financial performance
• Monitoring competitor launches, acquisitions, funding rounds and executive changes
• Collecting and analysing quantitative and qualitative intelligence from multiple sources
• Building reports and dashboards that communicate market and competitor performance clearly to senior stakeholders
• Exploring how AI and emerging technologies can be used to improve research quality, efficiency and insight generation

This programme is designed to give you meaningful, hands‑on experience from day one, with the support and space to learn, ask questions and grow, helping you build the skills, confidence and experience needed for a long‑term career in competitive intelligence, market analysis or strategy.

What we’re looking for

To be eligible for this role, you’ll need a degree (or equivalent qualification) in Business, Economics, Marketing, Finance, Data Analytics, Computer Science, Politics, International Relations or a related discipline.

• Strong analytical and research skills, with the ability to interpret data, identify trends and draw meaningful conclusions from multiple information sources
• Excellent written and verbal communication skills, with the ability to present complex information clearly and effectively
• A proactive, self‑starting attitude and willingness to learn new tools, platforms and techniques
• A curious mindset that embraces change and is genuinely interested in how businesses and markets work
• Excellent interpersonal skills, able to work effectively with colleagues across different levels and functions
• Experience of using AI tools such as Copilot, Claude or ChatGPT, and an interest in continuous development of AI skills as the technology evolves
• Proficiency in Microsoft 365 applications, particularly Excel, PowerPoint and Teams
• Exposure to Power BI, Tableau or other data visualisation tools would be advantageous
• An understanding of SaaS business models, or an interest in financial technology, accounting software or business software markets, would be advantageous
• Experience conducting research projects during university would be advantageous

Benefits of working at Sage include

• 25 days holiday + bank holidays from day one
• Paid time to learn (5 learning days a year)
• Paid time to give back (5 volunteering days a year)
• Private healthcare, digital GP & wellbeing support
• Competitive pension with Sage contributions
• Paid parental leave, inclusive from day one
• Work from abroad for up to 10 weeks a year
• Discounts on tech, travel, gyms and more
• Cycle to Work and EV schemes

Here at Sage, we are committed to inclusivity for all. If you need adjustments that would support you in the application process, please reach out to us at [e-mail]