Manager, Strategy

Pulse Advertising GmbH; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in social media advertising is seeking a Brand Strategist passionate about storytelling and brand development. In this role, you will create impactful brand strategies and drive integrated marketing campaigns, while collaborating with creative and analytical teams. Enjoy the flexibility of a hybrid work environment and opportunities for growth within the team.

Benefits

Hybrid remote policy (work from home two days a week)

Opportunities for international work from various office locations

Careers coaching and team workshops

Pet-friendly office

Qualifications

• 2–5 years of strategy experience from a creative or digital agency setting.
• Fluent in English; other languages are a plus.
• Ability to present ideas clearly and creatively.

Responsibilities

• Develop brand positioning strategies based on consumer insights.
• Identify white-space opportunities through competitor analysis.
• Collaborate closely with cross-functional teams for campaign execution.

Skills

Brand development

Audience psychology

Storytelling

Consumer insights

Tools

GWI

Pulsar

Brandwatch

Job description

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Want to build brands people truly connect with?
We’re looking for a Brand Strategist who’s passionate about positioning, storytelling, and shaping meaningful brand experiences. You understand how to tap into culture, decode consumer behavior, and craft narratives that not only capture attention—but build long-term relevance.

In this role, your strategic thinking will fuel campaigns that are insight-driven, emotionally resonant, and creatively bold—across all digital channels.

Tasks

• You develop brand positioning strategies grounded in consumer insights, cultural context, and market dynamics
• You identify white-space opportunities through competitor analysis, trend research, and foresight work
• You build clear, compelling strategic frameworks that guide integrated marketing campaigns from concept to execution
• You collaborate closely with Creative, Data, Client Services, Paid Media and Influencer Marketing teams to turn strategy into standout work
• You track campaign performance, interpret insights, and fine-tune strategies for maximum impact

Requirements

• You bring 2–5 years of strategy experience from a creative or digital agency setting
• You have a strong grasp of brand development, audience psychology, and how culture influences perception
• You’re fluent in tools like GWI, Pulsar, or Brandwatch—and know how to turn insights into action
• You’re a natural storyteller with the ability to present ideas clearly, confidently, and with creative spark
• You speak fluent English—other languages are a big plus in our international work
• Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
• We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
• We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
• Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week
• Keep your commute to a minimum: you’ll find all our offices right in the city centre
• For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices

Meaningful advertising through a new age social media advertising solution: connecting influencer marketing, paid social advertising and social media management