Community Strategy Manager

GroupM; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Join a leading media company as a Community Strategy Manager where you'll drive insights into community engagement for Unilever's ice cream brands. This role combines creativity with data analysis to foster meaningful connections through social media, targeting cultural trends and enhancing brand strategy.

Benefits

Competitive medical, vision, and dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Qualifications

• Experience in developing strategies for social and cultural trends.
• Strong analytical orientation to inform storytelling.
• Experience in influencer marketing and community engagement.

Responsibilities

• Conduct audience research and insights on social conversations.
• Support influencer marketing workstreams and creative campaigns.
• Develop creative strategies to engage communities effectively.

Skills

Analytical skills

Creativity

Understanding of social trends

Understanding of influencer marketing

Job description

Join to apply for the Community Strategy Manager role at GroupM

3 days ago Be among the first 25 applicants

Join to apply for the Community Strategy Manager role at GroupM

Get AI-powered advice on this job and more exclusive features.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

UL ICE CREAM - COMMUNITY STRATEGIST

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

We are seeking a Community Strategist within the Global Invention team at Mindshare. This role will play a key role in supporting the delivery of the community, social and creator work from Mindshare, focusing on Unilever Ice Cream brands.

As a Community Strategist, this role will focus on understanding the human element to media, to truly understand the voices and leaders within our audiences and how they exist within social and beyond. As part of this, you will be responsible for supporting our audience work, deep diving into the communities that make up the target audience of key brands, uncovering social rich insights by exploring the conversations they are having on social, as well as the behaviours and drivers that we can leverage to turn social scrollers into Unilever customers. An understanding of or interest in audience data and tools is ideal but not essential.

Within community strategy, you will also be responsible for supporting the influencer marketing workstreams. You will act as an influencer specialist to inform best-practice, provide some operational and activation support and in collaboration with the creative team, propose creative ideas for activating creators as part of media campaigns across Unilever’s ice cream brands.

The Ideal Candidate

You are ready to produce creative strategies that reach deep into the hearts of communities and bring global brands to life across social and beyond. With a proven history in developing and executing strategy across creators, communities and audiences on social, you’re ready to take on a pivotal role within the Unilever strategy team, championing new ways of thinking about audiences as well as identifying influencer opportunities within a global and multi-market environment.

You live and breathe social, are passionate about what’s happening in culture and are immersed in the world of trends, understanding how to turn socially rich insights into community-first strategy and creative, creating campaigns that show we understand the audience and the world and culture that they play in. TLDR; You’re looking for a role where you get to turn a love for internet culture, social content and trends into a job.

You are excited to work as part of a dynamic and growing team, bringing new ways of thinking to the table. You demonstrate excellent attention to detail and accuracy in output and meeting deadlines, as well as strong organization to meet client expectations, manage multiple projects across brands with different stakeholders and timelines.

Skills And Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

Essential Criteria

• A strategic thinker who understands what makes audiences tick, deeply immersed in social and cultural trends, with a strong instinct for what drives these behaviours and how we can tap into the conversations of communities
• Strong analytical skills, with the ability to interpret data and insights to inform strategy and storytelling
• A creative storyteller with experience developing compelling strategies and excellent presentation skills – confident working closely with internal teams to sell in big ideas and community-first thinking
• Understanding of the media landscape and possible media partners who speak to communities
• Understanding of influencer marketing, covering strategy, creative and industry best practice
• Comfortable working in a fast-paced environment where no two days are the same
• Proven experience in an influencer agency or social based role
  
  

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Market Research, Advertising Services, and Online Audio and Video Media

Referrals increase your chances of interviewing at GroupM by 2x

Get notified about new Strategy Manager jobs in London, England, United Kingdom.

London, England, United Kingdom 1 week ago

London, England, United Kingdom 3 days ago

London, England, United Kingdom 1 week ago

City Of London, England, United Kingdom 3 days ago

London, England, United Kingdom 1 week ago

City Of London, England, United Kingdom 1 week ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 4 days ago

Monetisation Strategy & Operations Manager

London, England, United Kingdom 22 hours ago

Marketplace Operations and Strategy Analyst

London, England, United Kingdom 1 day ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 2 weeks ago

Business Analyst, Energy Trading & Risk Management (ETRM) SME

London, England, United Kingdom 4 days ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 3 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.