Amplification & Content Manager (PR & Creator)

dentsu; Greater London; On-site; GBP 60,000 - 75,000; Full time

Job summary

MKTG Sports & Entertainment in London is seeking an experienced, hands-on Manager, Amplification (PR & Content) to lead day-to-day PR delivery, pitch stories and secure coverage while shaping content for campaigns with sport brand partnerships.

You will identify creators, manage outreach, plan amplification across partners and publishers, and report on performance, coordinating with clients, agencies and the Dentsu group to extend reach beyond owned channels.

Qualifications

• Prior hands-on PR experience, ideally agency-side, in sport, entertainment or consumer brands.
• A track record of securing coverage and interviews.
• Experience with media monitoring/outreach tools (Muck Rack, Cision, Meltwater).
• Experience identifying and working with creators.
• A strong instinct for compelling content and how it travels across social and publisher channels.
• Organised, confident with multiple stakeholders, and a strong writer.

Responsibilities

• Write and sell in press releases, pitches and briefing materials, landing coverage across national, sports, trade and consumer media.
• Line up and manage interviews for talent, ambassadors and spokespeople, from briefing to on-the-day support.
• Spot reactive opportunities and support press activity at events and shoots.
• Build media lists, then track and report on coverage using Muck Rack or similar.

Skills

PR experience

Media relations

Creator outreach

Content planning

Stakeholder management

Strong writing

Tools

Muck Rack

Cision

Meltwater

Job description

MKTG Sports & Entertainment in London is seeking an experienced, hands-on Manager, Amplification (PR & Content) to lead day-to-day PR delivery, pitch stories and secure coverage while shaping content for campaigns with sport brand partnerships.

You will identify creators, manage outreach, plan amplification across partners and publishers, and report on performance, coordinating with clients, agencies and the Dentsu group to extend reach beyond owned channels.