Luxury Hospitality Digital Growth & CRM Lead

Firmdale Hotels; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Firmdale Hotels seeks an experienced Digital Marketing Analyst to drive data-driven performance across its London and New York properties. You will own CRM data integrity, grow the guest database, and develop targeted campaigns for both B2B and B2C audiences.

You will analyse large datasets, uncover insights, and collaborate with teams across GA4, GTM, and reservation platforms to optimise acquisition, retention, and brand experience across hotels and restaurants.

Qualifications

• 5+ years of digital marketing experience, luxury hospitality preferred.
• Strong knowledge of Google Suite including GTM and GSC.
• Experience translating large datasets into actionable insights.
• Experience with restaurant reservation platforms (SevenRooms/OpenTable).
• Solid understanding of Google Ads, SEO, GEO and paid search.
• Awareness of AI in digital marketing strategies.
• Data-driven, proactive and detail-oriented.
• Excellent communication and presentation skills.

Responsibilities

• Own CRM data integrity and governance with the Marketing Manager.
• Drive database growth and improve guest understanding while upholding privacy.
• Analyse audience and booking data to identify trends and opportunities.
• Collaborate with teams to optimise integrations with booking platforms.
• Oversee third-party CRM integrations and data flows.
• Develop reporting and dashboards across channels (email, social, search).

Skills

Digital marketing

Data analysis

Communication skills

Hospitality knowledge

Strategic thinking

Campaign planning

Team collaboration

Tools

GA4

Google Tag Manager

GSC

Google Ads

TapClicks

SevenRooms

OpenTable

Job description

Firmdale Hotels seeks an experienced Digital Marketing Analyst to drive data-driven performance across its London and New York properties. You will own CRM data integrity, grow the guest database, and develop targeted campaigns for both B2B and B2C audiences.

You will analyse large datasets, uncover insights, and collaborate with teams across GA4, GTM, and reservation platforms to optimise acquisition, retention, and brand experience across hotels and restaurants.