Luxury Brand Copy Lead - Beauty & DTC

gee; Cheadle Hulme; On-site; GBP 32,000 - 42,000; Full time

Job summary

A premium hair extension brand is seeking a Brand Copy & Content Lead who will direct the brand's voice across all channels. The ideal candidate will have 3–7 years of experience in DTC, especially in beauty or fashion, and will demonstrate storytelling prowess in copywriting for various formats including social media and email campaigns. This role offers a chance to shape narratives that resonate with women, drive conversions, and contribute to the brand's growth.

Qualifications

• 3–7 years in beauty, fashion, or wellness – DTC essential.
• Demonstrable ability to sell through storytelling.
• Strong examples of work across social, campaigns, email & web.
• An intuitive grasp of visual-first creative.
• A sharp eye for luxury tone and high-standard execution.
• Self-led ownership and an obsession with details.

Responsibilities

• Lead the brand tone of voice across every touchpoint.
• Write captivating captions, scripts and copy.
• Create compelling product pages and landing messaging.
• Craft campaign storylines that elevate brand desire.
• Write email campaigns from narrative-led structures.
• Produce editorial blogs that inform and inspire.

Skills

Storytelling

Copywriting

Luxury branding

Email marketing

Social media content

Job description

A premium hair extension brand is seeking a Brand Copy & Content Lead who will direct the brand's voice across all channels. The ideal candidate will have 3–7 years of experience in DTC, especially in beauty or fashion, and will demonstrate storytelling prowess in copywriting for various formats including social media and email campaigns. This role offers a chance to shape narratives that resonate with women, drive conversions, and contribute to the brand's growth.