Loyalty Program Manager

ZipRecruiter; England; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A leading consumer retail brand is seeking a Loyalty Program Manager in Brighton, with a hybrid work model of 2 days in the office and 3 at home. The role involves leading loyalty campaigns, collaborating with diverse teams, and analyzing campaign performance to drive customer engagement and business growth. Competitive salary and generous employee benefits are offered.

Benefits

Generous staff discount

Company bonus

Competitive holiday allowance

Excellent pension scheme

Ongoing training and development opportunities

Qualifications

• Minimum of 3 years' experience in a loyalty programme focused role.
• Experience managing loyalty programme strategy and execution.
• Familiarity with CRM platforms such as Klaviyo, Talon.One.

Responsibilities

• Plan and deliver multi-channel campaign activity.
• Manage automated communications for timely engagement.
• Monitor and report on campaign performance against KPIs.

Skills

Campaign Marketing

Data Analysis

Customer Engagement

Automation

Segmentation

Tools

CRM Platforms

Job description

Job Description

Loyalty Program Manager

Brighton 2 days office based and 3 from home

Salary £40,000 - £45,000

Our client, a well-regarded consumer retail brand based in Brighton, is seeking a Loyalty Marketing specialist to lead the planning and execution of loyalty campaigns across multiple channels. This role is ideal for someone who thrives in a dynamic environment and has a proven track record of driving loyalty programmes.

You will be responsible for delivering a comprehensive loyalty programme, including campaign planning, execution, and performance analysis. You'll collaborate closely with cross-functional teams—spanning marketing, eCommerce, and retail partners—to roll out compelling campaigns that engage customers and drive commercial results.

Key Responsibilities:

• Plan and deliver multi-channel campaign activity in line with the customer loyalty strategy
• Manage automated and trigger-based communications to ensure timely, personalised engagement
• Collaborate with internal teams and retail partners to deliver key Loyalty campaigns covering new product launches, in-store promotions, events, and seasonal campaigns
• Execute integrated marketing campaigns across email, SMS, social media, digital content, and in-store activations
• Monitor and report on campaign performance against KPIs, delivering clear insights and recommendations for continuous improvement
• Manage external agencies, ensuring briefs are executed effectively and results are tracked and optimised

What you will need:

• Minimum of 3 years’ experience in a Loyalty Programme , campaign marketing focused role
• Demonstrable experience managing loyalty programme strategy and execution, ideally across an omni-channel customer base
• Proven ability to manage and segment large consumer databases, with knowledge of automation and trigger campaigns
• Familiarity with CRM platforms such as Klaviyo, Talon.One, or similar
• Strong analytical mindset, confident in interpreting data and providing insights to support commercial decision-making

What’s on Offer:

• Generous staff discount, Company bonus
• Competitive holiday allowance and pension excellent scheme
• Ongoing training and development opportunities
• A collaborative, customer-first culture in a growing brand