Loyalty Manager - £45,000

JR United Kingdom; Brighton; On-site; GBP 35,000 - 50,000; Full time

Job summary

A fast-growing cosmetics brand is seeking a dynamic Loyalty Manager to lead and evolve their loyalty strategy. This role involves driving customer engagement and lifetime value, optimising loyalty programmes, and collaborating with marketing and product teams. Ideal candidates will have experience in managing loyalty or CRM programmes, particularly in beauty or FMCG sectors.

Qualifications

• Experience managing loyalty or CRM programmes in beauty, fashion, or FMCG.
• Hands-on experience with Klaviyo or another ESP.
• Strong understanding of customer lifecycle marketing.

Responsibilities

• Own and optimise loyalty and CRM programmes.
• Create targeted campaigns to increase retention and repeat purchase.
• Use insights and data to improve customer segmentation and engagement.

Skills

Customer lifecycle marketing

Data-driven mindset

Creative flair

Tools

Klaviyo

Job description

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Are you passionate about cosmetics and customer retention? We’re looking for a dynamic Loyalty Manager to lead and evolve a loyalty strategy, drive customer engagement and lifetime value for a fast-growing cosmetics brand. With exciting growth happening across customer and digital functions, this is a fantastic time to join the team and play a key role in shaping how we connect with and retain our customers.

Key responsibilities:

• Own and optimise loyalty and CRM programmes
• Create targeted campaigns to increase retention and repeat purchase
• Use insights and data to improve customer segmentation and engagement
• Work closely with marketing, digital, and product teams

What we’re looking for:

• Experience managing loyalty or CRM programmes, ideally in beauty, fashion, or FMCG
• Hands-on experience with Klaviyo or another ESP
• Strong understanding of customer lifecycle marketing
• Data-driven mindset with a creative flair