London B2B Marketing Lead - Portfolio Growth

Infopro Digital Services Limited; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Group personal pension plan

Private medical insurance

Life assurance

Eye-care vouchers

Discounted gym membership

Employee discount scheme

Job summary

Infopro Digital Services Limited in London is seeking a Marketing Manager to lead the Market Access Solutions portfolio within the MAS marketing team. The role drives client success, lead generation and commercial growth across multiple channels.

The ideal candidate will own campaign strategy, deliver multi-channel initiatives and collaborate closely with sales to optimise ROI. Hybrid work in London is available with extensive learning and benefit programs.

Qualifications

• Experience delivering marketing campaigns from planning through to execution and reporting.
• Strong analytical mindset with ability to use campaign data to drive performance.
• Excellent written and verbal communication, including copywriting and content development.
• Degree-level qualification or equivalent experience.
• Experience with CRM, marketing automation and analytics platforms such as HubSpot and Salesforce.

Responsibilities

• Own the Market Access Solutions marketing strategy and campaign execution.
• Develop lead generation campaigns including whitepapers, webinars, surveys and roundtables.
• Monitor and improve conversion rates across the marketing funnel.
• Collaborate with sales teams to align marketing with commercial objectives.
• Manage relationships with third-party partners and agencies.
• Build and optimise marketing automation programmes in HubSpot and Salesforce.

Skills

Campaign marketing planning

Campaign performance analysis

Client engagement

Copywriting

Project management

Education

Bachelor's degree or equivalent

Tools

HubSpot

Salesforce

Marketing automation platforms

Job description

Infopro Digital Services Limited in London is seeking a Marketing Manager to lead the Market Access Solutions portfolio within the MAS marketing team. The role drives client success, lead generation and commercial growth across multiple channels.

The ideal candidate will own campaign strategy, deliver multi-channel initiatives and collaborate closely with sales to optimise ROI. Hybrid work in London is available with extensive learning and benefit programs.