Local SEO Search Specialist (12 month contract)

Rentokil Initial Group; Crawley; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company is seeking a Local SEO Executive to enhance their digital presence. The role involves leveraging local search strategies, managing SEO initiatives, and collaborating across teams to optimize organic growth. The ideal candidate will have strong Local SEO knowledge and experience with industry tools. Join a diverse and inclusive environment where your skills and passion can thrive.

Benefits

Competitive salary

Hybrid working arrangement

Rentokil Initial Reward Scheme

23 days holiday plus 8 bank holidays

Employee Assistance Programme

Death in Service benefit

Healthcare

Free parking

Qualifications

• Strong knowledge of Local SEO and experience with Google Business Profile.
• Ability to conduct SEO audits and implement best practices.
• Experience in managing organic and local search channels.

Responsibilities

• Support Search Marketing team across SEO and Paid Search projects.
• Develop SEO management processes and best practices.
• Collaborate with teams to implement Digital Search Strategy.

Skills

Local SEO

Data Analysis

Reporting

On-page Optimization

Social Media

Tools

SEMrush

Screaming Frog

Ahrefs

Job description

Job Title: Local SEO Executive

The role of the Local SEO Executive is to leverage the Google local search landscape and lead activities related to Google products such as Google My Business (GMB) and Local Services Ads (LSA). Additionally, the role involves auditing, monitoring, and implementing Technical Local Paid Search & SEO strategies.

Key Tasks:

1. Support the Search Marketing team across SEO, Data & Insight, Paid Search, and Content to deliver priority Organic Search projects globally for Rentokil Initial and its subsidiaries.
2. Assist the Digital Projects & Deployment team with the rollout of digital initiatives, including website launches, competitor analysis, B2B campaign optimization, and social media initiatives.
3. Develop SEO management processes, best practices, and guides to support colleagues across markets. Act as a reliable SEO contact for BAU issues and troubleshooting organic growth challenges.
4. Collaborate with Customer Experience, Digital Projects, Account Management, and third-party vendors to implement Rentokil Initial’s Digital Search Strategy.
5. Manage organic and local search channels to support leveraging search volumes for conversions.
6. Apply strong knowledge of Local SEO, analysis, reporting, on-page optimization, and social media’s role in organic visibility. Experience with Google Business Profile and SEO audits is essential.
7. Understand and implement SEO best practices, including technical considerations like audits, on-page recommendations, and understanding the local search ecosystem.
8. Stay informed about search engine algorithms and their impact on website performance.
9. Implement technical SEO changes such as robots.txt, redirects, hreflang, canonical tags, and schema markup.
10. Utilize tools like SEMrush, Screaming Frog, and Ahrefs to conduct web quality audits.

Benefits:

• Competitive salary
• Hybrid working arrangement
• Rentokil Initial Reward Scheme
• 23 days holiday plus 8 bank holidays
• Employee Assistance Programme
• Death in Service benefit
• Healthcare
• Free parking

Our Commitment to Diversity and Inclusion:

At Rentokil Initial, we value diversity and are an equal opportunity employer. We encourage applications from individuals of all backgrounds and experiences. We are committed to creating an inclusive environment where everyone can thrive and be their authentic selves. If you have any specific needs during the recruitment process, please contact us at [e-mail].

Be yourself in your application! We appreciate passion and authenticity in your application, alongside your skills and understanding of the role.