Local SEO Search Specialist (12 month contract)

Rentokil Initial plc; Crawley; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Local SEO Executive to enhance its digital presence through effective local search strategies. This role involves leveraging Google products like Google My Business and Local Services Ads, while also conducting audits and implementing technical SEO improvements. You will support the Search Marketing team, assist in the rollout of digital projects, and collaborate with various departments to drive organic growth. Join a diverse and inclusive environment where your unique contributions will be valued, and help shape the future of digital marketing in a company that prioritizes innovation and authenticity.

Benefits

Competitive salary

Hybrid working

Rentokil Initial Reward Scheme

23 days holiday, plus 8 bank holidays

Employee Assistance Programme

Death in service benefit

Healthcare

Free parking

Qualifications

• Strong knowledge of Local SEO and experience with Google Business profile.
• Understanding of technical SEO changes and search engine algorithms.

Responsibilities

• Support SEO and Digital Marketing teams to deliver Organic Search projects.
• Collaborate with teams to implement Digital Search Strategy.

Skills

Local SEO

SEO analysis & reporting

Technical SEO

Search engine algorithms

Social media strategy

Tools

SEMRush

Screaming Frog

Ahrefs

Google Business profile

Job description

The role of the Local SEO Executive is to leverage the Google local search landscape and to lead activities relating to Google products like Google My Business (GMB) and Local Services Ads (LSA). In addition, the role will audit, monitor and implement Technical Local Paid Search & SEO.

Key Tasks:

1. Responsible for supporting the Search Marketing team across SEO, Data & Insight, Paid Search and Content to action and deliver priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.
2. Assisting and supporting the Digital Projects & Deployment team where required with the rollout of new and existing digital projects; for example, new website crawls & launches in Magnolia, international & local competitor analysis, B2B campaign optimisation or organic & paid social media initiatives.
3. Assisting in the development of SEO management processes and procedures, best practice and self-help guides to support Rentokil Initial and subsidiary brand colleagues. Be a reliable, technically sound, and knowledgeable SEO contact for our international markets for any BAU SEO related issues with their websites. If required, assist the SEO team in troubleshooting sticking points in organic growth and help develop future SEO strategy.
4. Collaborating with Customer Experience, Digital Projects and Deployment, Digital Account Management and third party vendors to deliver the operational implementation of RI’s Digital Search Strategy.
5. Responsible for working across the organic & local search landscape and delivering across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage organic search volumes to drive conversion.

Requirements:

1. Strong knowledge and experience of Local SEO considerations, analysis & reporting, on-page, local search strategies as well as how social media benefits organic search visibility. You should also have experience of Google Business profile and SEO Audit.
2. Good understanding and experience of SEO best practices: including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem and how social media could be used as part of a holistic strategy.
3. Understanding of search engine algorithms and their impact on the organic performance of websites.
4. Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.).
5. Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog and backlink auditors such as Kerboo/Ahrefs.

Benefits:

• Competitive salary
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.

We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to ([e-mail]) if you need anything.

Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.