Local Marketing Manager

Howdens Joinery; Raunds; On-site; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Competitive salary

Development opportunities

Exciting rewards

Job summary

Howdens Joinery is seeking a creative Local Marketing Manager on a 12-month fixed-term contract to drive local marketing across 950+ depots. Based in Raunds, Northamptonshire, the role focuses on toolkit development, campaign delivery, POS, and depot openings, collaborating with stakeholders to align with commercial goals.

Travel nationally will be required as needed. You will lead on-brand activity, measure impact with data, and support major business initiatives while maintaining brand

Qualifications

• Proven experience in marketing within a B2B or trade environment.
• Confidence in managing local marketing campaigns, POS activity, and event execution.
• Strong project management skills with the ability to manage multiple stakeholders and deadlines.
• Experience of managing agency, partnership, relationships.
• Proactive, solutions-focused mindset with ability to adapt to changing priorities.
• Excellent communication and influencing skills across levels; willing to travel nationally.
• Passion for brand consistency and delivering impactful marketing.

Responsibilities

• Support depots and trade teams with on-the-ground marketing to drive awareness, engagement and sales.
• Manage and improve the Depot Marketing Toolkit; lead projects with stakeholders.
• Provide end-to-end marketing support for new depot openings, relocations, refurbishments and closures.
• Lead planning and delivery of depot POS activity within budget and priorities.
• Support depot-led campaigns and local marketing; create effective collateral and tools.
• Act as the marketing lead for Product Expos and Mock Depot initiatives with materials and event support.
• Create clear communications for depots; ensure understanding and alignment with objectives.
• Champion brand consistency across all local activity and materials.
• Analyse performance of local marketing using data to measure impact and shape strategy.
• Build relationships across marketing, trade and category teams for cross-functional collaboration.
• Support wider marketing projects and business initiatives with ideas and leadership.

Skills

Local marketing

Campaign management

POS management

Project management

Agency relationships

Stakeholder engagement

Brand management

Data-driven marketing

Job description

At Howdens, we're looking for a creative Local Marketing Manager to join us on an initial 12-month fixed-term contract. Supporting our network of over 950 depots, you'll lead the delivery of impactful local marketing activity that drives brand awareness, customer engagement and sales. From developing marketing toolkits and managing local campaigns to supporting new depot openings and major business initiatives, you'll work closely with stakeholders across the business to ensure marketing activations are delivered effectively, measured successfully and aligned with our wider commercial objectives.

This role is based in at our office in Raunds, Northamptonshire and the team work on site 4 days a week.

What will I be doing?

• Support depots and trade teams with on-the-ground marketing that drives local awareness, engagement, and sales.
• Manage and continuously improve our Depot Marketing Toolkit, leading projects and working with stakeholders to ensure it meets evolving business needs.
• Provide end-to-end marketing support for new depot openings, relocations, refurbishments and closures, collaborating closely with depot managers and regional stakeholders.
• Lead the planning and delivery of depot point-of-sale (POS) activity, ensuring marketing materials are produced on time, within budget and aligned to business priorities.
• Support depot-led campaigns and local marketing activity, creating effective collateral and tools that help generate leads and grow customer accounts.
• Act as the marketing lead for Product Expos and Mock Depot initiatives, providing marketing materials and event support where required.
• Create clear and engaging communications for depots, ensuring marketing activity is understood, implemented effectively and aligned with wider business objectives.
• Champion brand consistency across all local marketing activity, ensuring communications and materials reflect our brand guidelines and high standards.
• Analyse the performance of local marketing activity, using data and insights to measure impact and shape future marketing strategies.
• Build strong relationships across marketing, trade and category teams, establishing effective ways of working and driving successful cross-functional collaboration.
• Support wider marketing projects and business initiatives, contributing ideas, expertise and leadership to help deliver strategic objectives.

What do we need from you?

• Proven experience in marketing within a B2B or trade environment
• Confidence in managing local marketing campaigns, POS activity, and event execution
• Strong project management skills with the ability to manage multiple stakeholders and deadlines
• Experience of managing agency, partnership, relationships
• A proactive, solutions-focused mindset - ready to adapt to changing business priorities
• Excellent communication and influencing skills, with the ability to engage teams across all levels
• A collaborative approach and willingness to travel nationally when needed
• Passion for brand consistency and creating marketing that truly delivers impact

About Howdens:

Howdens Joinery is a highly successful FTSE 100 business, with more than 900 depots nationwide and more than 11,000 staff. Last year our sales reached circa 2.3bn, and we continue to experience significant growth and success. Despite our scale, Howdens remains a local business with traditional values.

There is a strong entrepreneurial ethos and the opportunity to develop within a fast-paced and commercial environment. That, along with a competitive salary, development opportunities, and exciting rewards, are among the reasons why our people enjoy working for Howdens - and why we have been named one of the 10 Best Big Companies to Work For.

• competitive salary
• development opportunities
• exciting rewards

Howdens is founded on the principle of being Worthwhile for ALL concerned. We're working hard to ensure we provide an inclusive environment where everyone feels welcome. We will do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, please email with the job title and location, and we will be happy to help you.

Please note that candidates applying for this role must have a valid right to work in the UK, we do not offer sponsorship of employment for any depot positions at this time. We appreciate your understanding.