Local Marketing Manager

B&M Retail; Liverpool; On-site; GBP 28,000 - 36,000; Part time

Benefits offered by this job

Store discount

Colleague portal discounts

Hospitality benefits

Job summary

B&M Retail in the UK is seeking a Local Marketing Coordinator to drive local campaigns for new stores, relocations and refurbishments. This fixed-term contract role offers exposure across multiple channels including paid media, PR, CRM and in-store marketing.

You will coordinate timelines, assets and approvals, build relationships with internal teams and external agencies, and help track performance to inform future improvements. Potential to go permanent.

Qualifications

• Experience in a marketing, campaign management, or retail environment.
• Strong organisational and project management skills.
• Excellent communication and stakeholder management.
• Commercial awareness of how local marketing drives store performance.
• Proactive, detail-oriented and adaptable to multiple disciplines.

Responsibilities

• Plan and deliver local marketing campaigns for new stores and relocations.
• Coordinate campaign activity across paid social, PR, CRM, and more.
• Manage timelines, briefs, assets, media bookings and approvals.
• Build relationships with internal teams, agencies and suppliers.
• Track budgets and results to identify opportunities for improvement.

Skills

Campaign management

Retail marketing

Stakeholder management

Organisational skills

Communication skills

Job description

At B&M, we're committed to opening and relaunching successful stores that quickly become part of their local communities. As a Local Marketing Coordinator, you'll play a key role in delivering marketing campaigns that support new store openings, relocations, refurbishments and other priority local initiatives across the UK.

This is an exciting opportunity for an organised and proactive marketer looking to broaden their experience across multiple marketing channels within a fast-paced retail environment. Working closely with teams across Marketing, PR, Social Media, CRM, Creative, Store Development and Operations, you'll help ensure campaigns are delivered accurately, effectively and on time while contributing to the success of one of the UK's leading retailers.

This role is a Fixed Term Contract with the potential to go permanent.

Key Responsibilities

• Support the planning and delivery of local marketing campaigns for new stores, relocations, refurbishments and priority retail initiatives across a range of marketing channels.
• Coordinate campaign activity across paid social, paid search, PR, CRM, social media, out-of-home advertising, local media, community engagement and in-store marketing.
• Manage campaign timelines, briefs, creative assets, media bookings and approvals, ensuring all activity is delivered to schedule.
• Build strong relationships with internal teams, agencies and external suppliers to ensure seamless campaign execution and alignment with store development milestones.
• Maintain campaign trackers, budgets, project documentation and performance reporting, helping to identify insights and opportunities for future improvement.

The Ideal Candidate

• Previous experience within a marketing, campaign management, retail marketing or agency environment, with exposure to coordinating multiple marketing activities simultaneously.
• Strong organisational and project management skills, with the ability to manage competing priorities and deliver work accurately to tight deadlines.
• Excellent communication and stakeholder management skills, comfortable working with colleagues, agencies and external partners at all levels.
• Commercially aware, with an interest in understanding how local marketing activity drives customer acquisition, brand awareness and store performance.
• Proactive, enthusiastic and detail-oriented, with a desire to develop experience across a broad range of marketing disciplines within a dynamic retail business.

This is a fantastic opportunity for a Marketing Assistant, Marketing Executive, Campaign Executive, Account Executive or Junior Marketing Coordinator looking to take the next step in their career. You'll gain exposure to the full local marketing mix, work on high-profile store launch campaigns and play a meaningful role in supporting B&M's continued growth across the UK.

We offer you a range of great benefits including discount in our stores, a colleague portal offering discount for numerous retailers, hospitality & much more! Check out our full benefits here - https://careers.bmstores.co.uk/our-bm-benefits/

B&M Retail are an equal opportunity employer. We are committed to creating an inclusive and diverse environment for all colleagues.