LinkedIn Content Strategist

Starfish; London; Remote; GBP 30,000 - 60,000; Full time

Job summary

A leading company in the telecom industry is seeking a Freelance LinkedIn Content Strategist. The role involves developing a comprehensive LinkedIn strategy, creating engaging B2B content, and analyzing performance metrics to enhance online presence and lead generation.

Qualifications

• Previous experience in content strategy, particularly in B2B tech.
• Proven track record on LinkedIn and social media.

Responsibilities

• Develop and implement a comprehensive content strategy for LinkedIn.
• Create engaging, high-quality content for technology decision-makers.
• Analyze content performance to optimize strategy.

Skills

Content Strategy

Content Creation

Audience Engagement

Analytics

Job description

Starfish is looking for a LinkedIn Content Strategist (Freelance, Remote) who will be responsible for developing and executing a comprehensive LinkedIn strategy. You will leverage your expertise in content creation, audience engagement, and analytics to enhance our online presence, drive lead generation, and establish thought leadership in the telecom industry.

Requirements

RESPONSIBILITIES

• Develop and implement a comprehensive content strategy for our B2B tech brand, focusing on LinkedIn and the content hub
• Create and curate engaging, high-quality content that resonates with the target audience of technology decision-makers and business leaders
• Manage the full content creation process, from ideation to publishing
• Maintain a content calendar to ensure a steady stream of relevant and timely content
• Analyze content performance and usage metrics to optimize the content strategy
• Collaborate cross-functionally to align content with broader business objectives
• Develop and implement a strategy for sustainability-focused content
  
  
  

Requirements

• Previous experience in content strategy, content marketing, or a related field focusing on B2B tech audiences
• Proven track record of successful content strategies, particularly on LinkedIn and social media
• Excellent writing, editing, and content creation skills
• Strong understanding of content performance metrics and analytics
• Familiarity with content management systems, marketing tools, and social media platforms