Established in 2000, Somerset White provides highly personal lifestyle management services to UHNW individuals and families, with offices in London, New York and Los Angeles. Our approach combines proactive support, trusted relationships and exceptional attention to detail.
Our work covers everything from everyday PA support to complex travel, events, household recruitment and property management. We get to know our clients well, anticipate their needs and take care of the details that make their lives run smoothly.
About the role
We are looking for an accomplished Lifestyle Director to join our collaborative London team. You will take independent responsibility for a portfolio of clients, supported by a Lifestyle Assistant, and become a trusted point of contact for their daily lives and longer‑term plans.
This is a hands‑on client service role requiring excellent judgement, composure and personal accountability. You will personally research, organise and deliver requests, while directing and carefully reviewing your assistant’s work. You should already be confident managing complex requirements for private clients and producing accurate, polished work without close supervision.
The standard is consistently thoughtful, meticulous service: anticipating needs, making well‑considered recommendations, checking the practical details and seeing every request through to completion. An everyday booking should receive the same care as a complex family holiday or special celebration.
Responsibilities
- Build trusted relationships with clients, developing a detailed understanding of their households, preferences and priorities.
- Take ownership of daily lifestyle and PA requests, prioritising effectively, anticipating next steps and keeping clients informed.
- Plan and coordinate detailed luxury travel, including hotels, villas, flights, transfers, restaurants, activities and itineraries.
- Research and book restaurants, source tickets and arrange cultural activities and experiences.
- Organise events and celebrations, coordinating suppliers, timings, budgets and practical details.
- Coordinate household staff recruitment and property‑related requests, working with agencies, suppliers and other specialists as needed.
- Carry out thorough research and turn broad briefs into concise, tailored recommendations, including travel, healthcare providers, fitness, beauty and educational specialists.
- Check names, dates, timings, costs, availability and booking terms carefully before sharing recommendations or confirming arrangements.
- Proactively suggest relevant ideas, from new openings and exhibitions to thoughtful plans for upcoming occasions.
- Delegate clearly to your Lifestyle Assistant, agree priorities and review work carefully, retaining responsibility for quality and follow‑through.
- Develop reliable supplier relationships and maintain accurate records of client preferences, bookings, costs and outstanding actions.
- Resolve problems and changing plans calmly, using sound judgement and seeking guidance promptly when needed.
What we are looking for
- At least ten years’ relevant experience in lifestyle management, private PA or EA support, luxury concierge, bespoke travel or a comparable role, with a proven record of exceptional service.
- Demonstrable experience taking independent responsibility for UHNW clients or principals, with an understanding of the discretion, responsiveness and personal attention they expect.
- Strong knowledge and practical experience of luxury travel, including complex itineraries and exacting client requirements.
- Excellent knowledge of London, with an active interest in restaurant and hotel openings, cultural events and outstanding suppliers.
- Meticulous attention to detail and the discipline to check your own work and your assistant’s work before it reaches the client.
- Strong research skills and the judgement to explain why a recommendation suits a particular client.
- Excellent organisation, reliable follow‑through and the ability to manage competing priorities calmly under pressure.
- Polished written and verbal communication, including clear, accurate client emails and itineraries.
- Professional confidence, discretion and composure, with the judgement to act independently and recognise when to seek support.
- A proactive, resourceful and collaborative approach, with the ability to give an assistant clear direction and constructive feedback.
- Location: London, W8
- Start date: As soon as possible
- Hours: Monday to Friday, 9am to 6pm, with some (paid) weekend on‑call cover
- Working arrangements: Four days in the office and one day working from home each week
- X2 Gym mornings / afternoons a week: start at 10am or finish at 5pm
- Holiday: 28 days per year